Visual Kei

ヴィジュアル系 / 1980s– / Style / Subculture Style

Visual Kei is a Japanese rock and metal visual culture in which hair, makeup, costume, stage and photography construct a band persona as strongly as the music, crossing glam, gothic, punk, Kabuki and historic dress.

Visual Kei — Visual-kei cosplay at Jingūbashi, Tokyo, 2006 — photo: Jacob Ehnmark — Wikimedia Commons / CC BY 2.0 · © Jacob Ehnmark from Tokyo, Japan
Visual-kei cosplay at Jingūbashi, Tokyo, 2006 — photo: Jacob Ehnmark — Wikimedia Commons / CC BY 2.0 · CC BY 2.0 · © Jacob Ehnmark from Tokyo, Japan
Visual Kei — AI-generated interpretation 1
AI-generated interpretation, not a reference work
Visual Kei — AI-generated interpretation 2
AI-generated interpretation, not a reference work

At a glance

Visual cues

  • Large gravity-defying hair built from sharp sections
  • Theatrical pale makeup, strong eyes and fine brows
  • Leather or lace mixed with jewelry, military and historic dress
  • Long silhouettes crossing gender markers

Best used for

  • Designing costume, hair, makeup and photography as one band identity
  • Making changes in a performer's appearance carry a story across eras and fan culture

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Dictionary entry

Type
Choose one lineage of sharp serif, blackletter or drawn lettering and align it with the costume quotation.
Composition
Make face and hair the upper focus, extending a long silhouette through shoulder, sleeve and hem.
Material
Layer black leather, lace, metal and velvet, carrying one accent through makeup and hair.
Caution
Black clothes and heavy makeup are not enough. Bind music, persona, costume and image change into one expression.
Further study
Visual Kei bands / Glam and gothic lineages / Stage image and fan culture

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https://indexstyle.org/styles/visual-kei
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[Visual Kei — IndexStyle](https://indexstyle.org/styles/visual-kei)
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<a href="https://indexstyle.org/styles/visual-kei">Visual Kei — IndexStyle</a>

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