Visual Kei
ヴィジュアル系 / 1980s– / Style / Subculture Style
Visual Kei is a Japanese rock and metal visual culture in which hair, makeup, costume, stage and photography construct a band persona as strongly as the music, crossing glam, gothic, punk, Kabuki and historic dress.



At a glance
Visual cues
- Large gravity-defying hair built from sharp sections
- Theatrical pale makeup, strong eyes and fine brows
- Leather or lace mixed with jewelry, military and historic dress
- Long silhouettes crossing gender markers
Best used for
- Designing costume, hair, makeup and photography as one band identity
- Making changes in a performer's appearance carry a story across eras and fan culture
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Dictionary entry
- Type
- Choose one lineage of sharp serif, blackletter or drawn lettering and align it with the costume quotation.
- Composition
- Make face and hair the upper focus, extending a long silhouette through shoulder, sleeve and hem.
- Material
- Layer black leather, lace, metal and velvet, carrying one accent through makeup and hair.
- Caution
- Black clothes and heavy makeup are not enough. Bind music, persona, costume and image change into one expression.
- Further study
- Visual Kei bands / Glam and gothic lineages / Stage image and fan culture
Related entries
- Glam Rock Fashion (グラムロック・ファッション)Shared effects: Exhilaration / Rebellion.Compare Visual Kei and Glam Rock Fashion
- Lolita Fashion (ロリータ・ファッション)Shared effects: Luxury.Compare Visual Kei and Lolita Fashion
More from Subculture Style
Continue through styles in the same Subculture Style family, prioritised by shared effects.
- Zoot Suit (ズートスーツ)Shared effects: Rebellion / Exhilaration.
- Mod (モッズ)Shared effects: Exhilaration / Rebellion.
- Goth Fashion (ゴス・ファッション)Shared effects: Rebellion / Luxury.
Browse all Subculture Style entries
Cite this entry
The dictionary is meant to be linked to. Take whichever form fits where you are writing.
- Link
- https://indexstyle.org/styles/visual-kei
- Markdown
- [Visual Kei — IndexStyle](https://indexstyle.org/styles/visual-kei)
- HTML
- <a href="https://indexstyle.org/styles/visual-kei">Visual Kei — IndexStyle</a>