Motion Graphics
モーショングラフィックス / 1958– / Motion / Computational Expression
The field of designing shapes, type and photographs along the axis of time. John Whitney fired the first shot with a rebuilt military analog computer, and his company name — Motion Graphics Inc. — became the discipline's name.
Layout along a timeline / Transforming, repeating figures / Type in motion / Sync with sound
Dictionary entry
- Best used for
- Comparing primary sources and canonical works · Extracting principles that transfer to other media
- Type
- Observe the letters, signs and scale of reference works
- Composition
- Extract the one structure that governs gaze and information
- Material
- Verify the materials and behaviors specific to era, region and process
- Caution
- Don't dilute it into 'graphics that move.' The core is the intent to typeset time itself.
- Further study
- John Whitney, Catalog (1961) / the Vertigo spiral (with Saul Bass) / the democratization after After Effects