Compose two styles

Rather than blending two styles into a middle, this assigns them roles: one carries the structure, the other appears as an accent. Where the two fight, it says so before you start.

How to divide the work

Composition
Follow Modular Type System: A 4–8px base unit and three to six type steps
Type
Set in Modular Type System's manner (One family, developed through weight, width and size), and let Swiss's lettering (Neutral sans-serif; be bold with size contrast) appear only where you want the eye to catch.
Material
Ground in Modular Type System's material (Fix the rules of size, leading and margin before color); bring in exactly one thing from Swiss (White space and objective photographs; almost no ornament).
Colour
Build on #eeece5, #3c64bb, #171714 and admit one accent from #f1efe8, #ed3b22, #121210.

Where they fight

These two are already listed as related, so the join should come easily.

Caution

  • Modular Type System Rule-keeping is not the goal. Leave room for the content's exceptions.
  • Swiss Too much tidiness turns anonymous. Keep one strong jump in scale.

Image prompt

An original image that takes its structure from Modular Type System (Layout, modernist–variable type) and its accent from Swiss (Style, 1950s–). Structural cues: Ratio scales; Repeating hierarchy; Baseline grid; Variable widths. Accent cues, used sparingly: Strict grid; Sans-serif type; Asymmetry; Objective photography. Composition: A 4–8px base unit and three to six type steps. Type and lettering: One family, developed through weight, width and size. Let one material quality come from the second style: White space and objective photographs; almost no ornament. Mood: Trust, Technology, Calm. Color: build on #eeece5, #3c64bb, #171714 with a single accent drawn from #f1efe8, #ed3b22, #121210. Constraints: do not imitate, reference or name any specific artist, studio, brand, character or copyrighted work. Produce an original composition in the general period languages described above.

Related entries

  • Modular Type System modernist–variable type / Layout / Type Classification

    Locks sizes and spacing to a few ratios, one consistent voice across changing media.

  • Swiss 1950s– / Style / Functionalism

    Puts order front and center and makes the information itself the protagonist.

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