Compose two styles
Rather than blending two styles into a middle, this assigns them roles: one carries the structure, the other appears as an accent. Where the two fight, it says so before you start.
How to divide the work
- Composition
- Follow Lithography: Split areas and lines between plates, planning for colors to overprint
- Type
- Set in Lithography's manner (Draw the lettering onto the stone by hand instead of setting type), and let Plakatstil / Sachplakat's lettering (A short, heavy hand-drawn headline) appear only where you want the eye to catch.
- Material
- Ground in Lithography's material (Greasy crayon or tusche on stone, tone held by oil against water); bring in exactly one thing from Plakatstil / Sachplakat (Two to four colors, shadowless imagery, clean contours).
- Colour
- Build on #eadfca, #a24f3e, #373334 and admit one accent from #161515, #d39a29, #efe0bf.
Where they fight
- Roughly 104 years apart. Keep one of them recognisably period rather than letting both drift into the middle.
Caution
- Lithography Pencil texture is not it, and neglecting density control crushes the tone into a merely blurred image. Learn how oil against water, the stone, damping, the roller and overprinted plates shape line and color.
- Plakatstil / Sachplakat Simplification is not omission. Choose the one thing to keep from what makes the product itself.
Image prompt
An original image that takes its structure from Lithography (Technique, 1796–) and its accent from Plakatstil / Sachplakat (Style, 1900s–1910s). Structural cues: Greasy crayon; Stone or metal plate; Painterly tone; Multicolor overprinting. Accent cues, used sparingly: A single product image; Bold contours; Flat color; A short brand name. Composition: Split areas and lines between plates, planning for colors to overprint. Type and lettering: Draw the lettering onto the stone by hand instead of setting type. Let one material quality come from the second style: Two to four colors, shadowless imagery, clean contours. Mood: Intimacy, Luxury, Nostalgia, Trust, Exhilaration. Color: build on #eadfca, #a24f3e, #373334 with a single accent drawn from #161515, #d39a29, #efe0bf. Constraints: do not imitate, reference or name any specific artist, studio, brand, character or copyrighted work. Produce an original composition in the general period languages described above.
Related entries
- Lithography 1796– / Technique / Planographic Printing
Uses the repulsion of oil and water to reproduce crayon and tusche drawing from stone or plate, keeping all the softness of the hand.
- Plakatstil / Sachplakat 1900s–1910s / Style / Advertising Posters
Cuts advertising down to the product and its name, delivering meaning at a glance from across the street.
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