Compose styles
Rather than blending styles toward a middle, this gives them roles. The first one carries the structure, the next comes in as the accent, and anything after that shows up in a single detail. Where they fight each other, it says so before you start.
How to divide the work
- Composition
- Follow Letterpress: Respect physical leading and margins; restrict alignments
- Type
- Set in Letterpress's manner (One type family in limited sizes for the hierarchy), and let Swiss's lettering (Neutral sans-serif; be bold with size contrast) appear only where you want the eye to catch.
- Material
- Ground in Letterpress's material (One or two colors, thick paper, a slight bite and ink variance); bring in exactly one thing from Swiss (White space and objective photographs; almost no ornament).
- Colour
- Build on #eee4cf, #27231d, #8f2e2a and admit one accent from #f1efe8, #ed3b22, #121210.
Where they fight
- Letterpress and Swiss stand roughly 500 years apart. Keep one of them recognisably period rather than letting both drift into the middle.
Caution
- Letterpress Don't over-perform deep impression and dry ink. Let type, paper, pressure and ink set the form.
- Swiss Too much tidiness turns anonymous. Keep one strong jump in scale.
Image prompt
Produce four original images that take their structure from Letterpress (technique, 15th century–) and their accent from Swiss (style, 1950s–). ## What to make Make the kind of thing Letterpress exists for: tactile weight for books, cards and invitations, or making the choice and setting of type the subject itself. Choose one subject and hold it across all four. ## Structure comes from Letterpress - The regularity of type - Impression into paper - Limited widths - Ink variation Composition: Respect physical leading and margins; restrict alignments. Type and lettering: One type family in limited sizes for the hierarchy. ## Accent comes from Swiss, used sparingly - Strict grid - Sans-serif type - Asymmetry - Objective photography Let one material quality come from it: White space and objective photographs; almost no ornament. ## Colour and feeling Build the ground on #eee4cf, carry the structure in #8f2e2a and #27231d, and let a single accent come from #ed3b22. These are read off real works, so a direction rather than a fixed palette. Feeling to carry: trust, luxury, nostalgia, calm. ## Where they fight - Letterpress and Swiss stand roughly 500 years apart. Keep one of them recognisably period rather than letting both drift into the middle. ## What goes wrong - Letterpress: Don't over-perform deep impression and dry ink. Let type, paper, pressure and ink set the form. - Swiss: Too much tidiness turns anonymous. Keep one strong jump in scale. ## Across the four Keep the roles fixed in all four. Vary the framing, the scale and the arrangement so the set shows what this pairing can do rather than four versions of one picture. ## Constraints - Do not imitate, reference or name any specific artist, studio, brand, character or copyrighted work. - Do not reproduce the composition of an existing work. - Produce original compositions in the general period languages described above.
Related entries
- Letterpress 15th century– / Technique / Relief Printing
Sets physical type, joining the repeatable order of text with the touch of impression on paper.
- Swiss 1950s– / Style / Functionalism
Puts order front and center and makes the information itself the protagonist.
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