Compose two styles
Rather than blending two styles into a middle, this assigns them roles: one carries the structure, the other appears as an accent. Where the two fight, it says so before you start.
How to divide the work
- Composition
- Follow Kinetic Typography: Split the sentence into words; assign each a trajectory that fits its meaning
- Type
- Set in Kinetic Typography's manner (One family, varied in weight and width), and let Variable Font Design's lettering (Design both ends of every axis first, then test the interpolation) appear only where you want the eye to catch.
- Material
- Ground in Kinetic Typography's material (Keep the ground quiet; the timing offsets are the star); bring in exactly one thing from Variable Font Design (One file carrying several masters, with safe default values set).
- Colour
- Build on #f0eee6, #ff542f, #171714 and admit one accent from #edf1e8, #4b9068, #1c2420.
Where they fight
- Kinetic Typography and Variable Font Design share no intent, so the contrast has to become the subject rather than something to smooth over.
- Two techniques rather than two looks. Decide which one runs last in the process, because that is the one that will show.
Caution
- Kinetic Typography Don't move every word. Motion reads because some words stand still.
- Variable Font Design Every extra axis makes the intermediate shapes more likely to break, so decide what the movement means and how readable the text must stay before the variation becomes the show.
Image prompt
An original image that takes its structure from Kinetic Typography (Technique, film titles–digital motion) and its accent from Variable Font Design (Technique, 2016–). Structural cues: Per-word motion; Rhythm; Scale change; Pauses. Accent cues, used sparingly: Continuous weights; Variable axes; Data-driven type; Type in motion. Composition: Split the sentence into words; assign each a trajectory that fits its meaning. Type and lettering: One family, varied in weight and width. Let one material quality come from the second style: One file carrying several masters, with safe default values set. Mood: Exhilaration, Rebellion, Intimacy, Technology, Futurism, Play. Color: build on #f0eee6, #ff542f, #171714 with a single accent drawn from #edf1e8, #4b9068, #1c2420. Constraints: do not imitate, reference or name any specific artist, studio, brand, character or copyrighted work. Produce an original composition in the general period languages described above.
Related entries
- Kinetic Typography film titles–digital motion / Technique / Lettering
Converts the meaning of a word into speed, pause and direction, so that the time of reading is itself designed.
- Variable Font Design 2016– / Technique / Type Classification
Gives one font continuous axes of variation, moving weight, width and slant in response to content and data.
Share this pairing:https://indexstyle.org/compose?ids=kinetic-typography+variable-font-design