Compose two styles
Rather than blending two styles into a middle, this assigns them roles: one carries the structure, the other appears as an accent. Where the two fight, it says so before you start.
How to divide the work
- Composition
- Follow Kinetic Typography: Split the sentence into words; assign each a trajectory that fits its meaning
- Type
- Set in Kinetic Typography's manner (One family, varied in weight and width), and let Title Sequence's lettering (One face only, entrances and exits designed to the musical beat) appear only where you want the eye to catch.
- Material
- Ground in Kinetic Typography's material (Keep the ground quiet; the timing offsets are the star); bring in exactly one thing from Title Sequence (Art built apart from the feature, few colors, one repeated motif).
- Colour
- Build on #f0eee6, #ff542f, #171714 and admit one accent from #e9e6dd, #67635d, #171615.
Where they fight
These two are already listed as related, so the join should come easily.
Caution
- Kinetic Typography Don't move every word. Motion reads because some words stand still.
- Title Sequence Decoration unrelated to the feature is not the form, since only the structure that summarizes the theme survives, and when moving the names becomes the point there is no time to read them.
Image prompt
An original image that takes its structure from Kinetic Typography (Technique, film titles–digital motion) and its accent from Title Sequence (Style, 1955–). Structural cues: Per-word motion; Rhythm; Scale change; Pauses. Accent cues, used sparingly: Cut-paper shapes; Type synced to music; The theme compressed; Art independent of the feature. Composition: Split the sentence into words; assign each a trajectory that fits its meaning. Type and lettering: One family, varied in weight and width. Let one material quality come from the second style: Art built apart from the feature, few colors, one repeated motif. Mood: Exhilaration, Rebellion, Intimacy, Luxury, Play. Color: build on #f0eee6, #ff542f, #171714 with a single accent drawn from #e9e6dd, #67635d, #171615. Constraints: do not imitate, reference or name any specific artist, studio, brand, character or copyrighted work. Produce an original composition in the general period languages described above.
Related entries
- Kinetic Typography film titles–digital motion / Technique / Lettering
Converts the meaning of a word into speed, pause and direction, so that the time of reading is itself designed.
- Title Sequence 1955– / Style / Broadcast Design
A film's opening minutes designed as a work in their own right, with shape, type and music synchronized to state the theme before the story does. Saul Bass redefined the title as a prologue rather than a preview.
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