Compose two styles
Rather than blending two styles into a middle, this assigns them roles: one carries the structure, the other appears as an accent. Where the two fight, it says so before you start.
How to divide the work
- Composition
- Follow Flat Design / Vector Minimalism: Simple silhouettes and clear hierarchy
- Type
- Set in Flat Design / Vector Minimalism's manner (A rounded sans-serif), and let WPA Poster's lettering (Heavy geometric sans in short imperatives) appear only where you want the eye to catch.
- Material
- Ground in Flat Design / Vector Minimalism's material (Three to five colors; shadows only when they mean something); bring in exactly one thing from WPA Poster (Three to five flat colors, the paper's own tone, simple shading).
- Colour
- Build on #e9f1e4, #ef6651, #3a68a8 and admit one accent from #e2cf9e, #c65a34, #254d52.
Where they fight
These two are already listed as related, so the join should come easily.
Caution
- Flat Design / Vector Minimalism Figures easily become generic. Define your own ratios, lines and color rules.
- WPA Poster Don't borrow only the nostalgia. Be clear about who is being asked to do what, publicly.
Image prompt
An original image that takes its structure from Flat Design / Vector Minimalism (Style, 2010s–) and its accent from WPA Poster (Style, 1935–1943). Structural cues: Uniform planes; Simple shapes; Few shadows; Clear color. Accent cues, used sparingly: Simplified landscapes; Bold sans-serifs; Screenprint color; A clear call to action. Composition: Simple silhouettes and clear hierarchy. Type and lettering: A rounded sans-serif. Let one material quality come from the second style: Three to five flat colors, the paper's own tone, simple shading. Mood: Trust, Intimacy, Play, Exhilaration. Color: build on #e9f1e4, #ef6651, #3a68a8 with a single accent drawn from #e2cf9e, #c65a34, #254d52. Constraints: do not imitate, reference or name any specific artist, studio, brand, character or copyrighted work. Produce an original composition in the general period languages described above.
Related entries
- Flat Design / Vector Minimalism 2010s– / Style / UI Expression
Reduces information to plain planes and color, portable across screens and media.
- WPA Poster 1935–1943 / Style / Public Design
Carries a public purpose broadly and forcefully through simple imagery and few printed colors.
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