Compose styles
Rather than blending styles toward a middle, this gives them roles. The first one carries the structure, the next comes in as the accent, and anything after that shows up in a single detail. Where they fight each other, it says so before you start.
How to divide the work
- Composition
- Follow Corporate Memphis: Keep the white ground open and set figures diagonally toward the text
- Type
- Set in Corporate Memphis's manner (Geometric sans at light weight, headlines kept to one line), and let Flat Design / Vector Minimalism's lettering (A rounded sans-serif) appear only where you want the eye to catch.
- Material
- Ground in Corporate Memphis's material (Flat color without outlines, held to two or three muted hues); bring in exactly one thing from Flat Design / Vector Minimalism (Three to five colors; shadows only when they mean something).
- Colour
- Build on #6b72d6, #f0a47b, #f2efe8 and admit one accent from #e9f1e4, #ef6651, #3a68a8.
Where they fight
These are already listed as related entries, so the join should come easily.
Caution
- Corporate Memphis Reducing everything to shapes anyone could draw leaves images indistinguishable from competitors, flattens the people into symbols of diversity, and tells the viewer nothing about what the company does.
- Flat Design / Vector Minimalism Figures easily become generic. Define your own ratios, lines and color rules.
Image prompt
Produce four original images that take their structure from Corporate Memphis (style, mid-2010s–) and their accent from Flat Design / Vector Minimalism (style, 2010s–). ## What to make Make the kind of thing Corporate Memphis exists for: explaining how a new service works in a short space on screen, or giving hiring and benefits pages one relaxed and consistent tone. Choose one subject and hold it across all four. ## Structure comes from Corporate Memphis - Exaggerated body ratios - Flat color - Geometric plants - White grounds Composition: Keep the white ground open and set figures diagonally toward the text. Type and lettering: Geometric sans at light weight, headlines kept to one line. ## Accent comes from Flat Design / Vector Minimalism, used sparingly - Uniform planes - Simple shapes - Few shadows - Clear color Let one material quality come from it: Three to five colors; shadows only when they mean something. ## Colour and feeling Build the ground on #f2efe8, carry the structure in #f0a47b and #6b72d6, and let a single accent come from #ef6651. These are read off real works, so a direction rather than a fixed palette. Feeling to carry: intimacy, trust, play. ## What goes wrong - Corporate Memphis: Reducing everything to shapes anyone could draw leaves images indistinguishable from competitors, flattens the people into symbols of diversity, and tells the viewer nothing about what the company does. - Flat Design / Vector Minimalism: Figures easily become generic. Define your own ratios, lines and color rules. ## Across the four Keep the roles fixed in all four. Vary the framing, the scale and the arrangement so the set shows what this pairing can do rather than four versions of one picture. ## Constraints - Do not imitate, reference or name any specific artist, studio, brand, character or copyrighted work. - Do not reproduce the composition of an existing work. - Produce original compositions in the general period languages described above.
Related entries
- Corporate Memphis mid-2010s– / Style / Illustration Styles
Explains digital services as safe and friendly through simplified figures, geometry and soft color.
- Flat Design / Vector Minimalism 2010s– / Style / UI Expression
Reduces information to plain planes and color, portable across screens and media.
Share this composition:https://indexstyle.org/compose?ids=corporate-memphis+flat-design