Compose styles

Rather than blending styles toward a middle, this gives them roles. The first one carries the structure, the next comes in as the accent, and anything after that shows up in a single detail. Where they fight each other, it says so before you start.

How to divide the work

Composition
Follow Constructivism: Collide photography and type along a diagonal spine
Type
Set in Constructivism's manner (Heavy condensed type in capitals), and let Soviet Picture Book's lettering (Type placed as a compositional element, lines running along the shapes) appear only where you want the eye to catch.
Material
Ground in Constructivism's material (Coarse halftones, cut-out photos, three colors only); bring in exactly one thing from Soviet Picture Book (Two or three lithographic colors, overlaps making the intermediate tones).
Colour
Build on #e8ddc7, #d8251d, #11100e and admit one accent from #fcf9ea, #c74d4d, #0d1a21.

Where they fight

  • Constructivism and Soviet Picture Book share no intent, so the contrast has to become the subject rather than something to smooth over.

Caution

  • Constructivism Carries strong propaganda associations. Check the ethics of context and message.
  • Soviet Picture Book Arranging flat shapes without designing the order of the story kills the movement of turning the page, and a child cannot follow it.

Image prompt

Produce four original images that take their structure from Constructivism (style, 1910s–1930s) and their accent from Soviet Picture Book (style, 1920s–1930s). ## What to make Make the kind of thing Constructivism exists for: campaigns that demand action, or delivering a strong statement in an instant. Choose one subject and hold it across all four. ## Structure comes from Constructivism - Red, black and white - Diagonal axis - Photomontage - Imperative lettering Composition: Collide photography and type along a diagonal spine. Type and lettering: Heavy condensed type in capitals. ## Accent comes from Soviet Picture Book, used sparingly - Constructivist flatness - Machines and labor simplified - Text and image designed as one - Limited lithographic color Let one material quality come from it: Two or three lithographic colors, overlaps making the intermediate tones. ## Colour and feeling Build the ground on #e8ddc7, carry the structure in #d8251d and #11100e, and let a single accent come from #c74d4d. These are read off real works, so a direction rather than a fixed palette. Feeling to carry: rebellion, exhilaration, play, technique, nostalgia. ## Where they fight - Constructivism and Soviet Picture Book share no intent, so the contrast has to become the subject rather than something to smooth over. ## What goes wrong - Constructivism: Carries strong propaganda associations. Check the ethics of context and message. - Soviet Picture Book: Arranging flat shapes without designing the order of the story kills the movement of turning the page, and a child cannot follow it. ## Across the four Keep the roles fixed in all four. Vary the framing, the scale and the arrangement so the set shows what this pairing can do rather than four versions of one picture. ## Constraints - Do not imitate, reference or name any specific artist, studio, brand, character or copyrighted work. - Do not reproduce the composition of an existing work. - Produce original compositions in the general period languages described above.

Related entries

  • Constructivism 1910s–1930s / Style / Avant-garde

    Turns a message into motion with diagonals and hard contrast.

  • Soviet Picture Book 1920s–1930s / Style / Publishing and Editing

    The children's books of the revolutionary avant-garde: Lebedev and others brought constructivist flatness and simple shapes to storytelling, making cheap lithographed picture books a laboratory of 20th-century book design.

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