Compose two styles
Rather than blending two styles into a middle, this assigns them roles: one carries the structure, the other appears as an accent. Where the two fight, it says so before you start.
How to divide the work
- Composition
- Follow Swiss: 12-column grid, left-aligned, asymmetric
- Type
- Set in Swiss's manner (Neutral sans-serif; be bold with size contrast), and let Memphis's lettering (A chunky geometric sans) appear only where you want the eye to catch.
- Material
- Ground in Swiss's material (White space and objective photographs; almost no ornament); bring in exactly one thing from Memphis (Pink, yellow, teal, black speckles).
- Colour
- Build on #f1efe8, #ed3b22, #121210 and admit one accent from #f5cfda, #f4c62f, #2a9e9a.
Where they fight
- Swiss and Memphis share no intent, so the contrast has to become the subject rather than something to smooth over.
Caution
- Swiss Too much tidiness turns anonymous. Keep one strong jump in scale.
- Memphis Don't stop at background pattern. Map the figures to navigation and units of meaning.
Image prompt
An original image that takes its structure from Swiss (Style, 1950s–) and its accent from Memphis (Style, 1980s). Structural cues: Strict grid; Sans-serif type; Asymmetry; Objective photography. Accent cues, used sparingly: Zigzags; Small figures; Pastel plus primary; Speckles. Composition: 12-column grid, left-aligned, asymmetric. Type and lettering: Neutral sans-serif; be bold with size contrast. Let one material quality come from the second style: Pink, yellow, teal, black speckles. Mood: Trust, Calm, Play, Exhilaration. Color: build on #f1efe8, #ed3b22, #121210 with a single accent drawn from #f5cfda, #f4c62f, #2a9e9a. Constraints: do not imitate, reference or name any specific artist, studio, brand, character or copyrighted work. Produce an original composition in the general period languages described above.
Related entries
- Swiss 1950s– / Style / Functionalism
Puts order front and center and makes the information itself the protagonist.
- Memphis 1980s / Style / Pop
Laughs off functionalism and enjoys the dissonance of shape and color.
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