Push Pin Style vs Victorian Ornament
プッシュピン・スタイル / ヴィクトリアン装飾
Push Pin Style comes from Illustration Styles and Victorian Ornament from Ornament. Both are read here as style. They are reached for with some of the same intent, which is where they get confused.
Push Pin Style
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Glaser and Chwast's studio worked as the counterpoint to Swiss rationalism, building an illustration-led eclecticism out of historical styles, comics and popular prints. Fat contours and ornamental planes of color repainted the magazines and records of the 1960s and 70s.
Victorian Ornament
Builds a thickly layered system of ornament from many revival styles and the riches of industrial printing.
| Push Pin Style | Victorian Ornament | |
|---|---|---|
| Era | 1954–1980s | 1837–1901 |
| Family | Illustration Styles | Ornament |
| Kind | Style | Style |
| Cues | Eclectic historical revival / Fat contours, ornamental color / Illustration-led composition / Wit and quotation | Dense borders / Symmetry / Botanical pattern / Chromolithography |
| Best used for | Magazine feature openers and record sleeves led by the illustration · Posters and brand imagery for theatres, bookshops and food that trade on wit | Giving packages and invitations the dignity of a collection · Making the act of studying detail the value itself |
| Type | Display faces from the same period as the image, curved to its edge | Ornamented serifs and small capitals |
| Composition | Image at the center with type following the gaps it leaves | Fix a central axis; nest frames, headings and text |
| Material | Flat fields of muted secondary color inside heavy contours | Deep red, green, gold, cream; repeat hairlines in steps |
| Caution | Choosing a historical style without the wit that justifies it turns quotation into plain nostalgia and makes the eclecticism look like a pile. | Never mix other cultures' patterns as anonymous ornament. Research origins; quote precisely. |