Psychedelic vs Push Pin Style
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Psychedelic comes from Counterculture and Push Pin Style from Illustration Styles. Both are read here as style. They are reached for with some of the same intent, which is where they get confused.
Psychedelic
Melts contour and color until reality itself starts to sway.
Push Pin Style
Glaser and Chwast's studio worked as the counterpoint to Swiss rationalism, building an illustration-led eclecticism out of historical styles, comics and popular prints. Fat contours and ornamental planes of color repainted the magazines and records of the 1960s and 70s.
| Psychedelic | Push Pin Style | |
|---|---|---|
| Era | 1960s–1970s | 1954–1980s |
| Family | Counterculture | Illustration Styles |
| Kind | Style | Style |
| Cues | Swirling curves / Complementary colors / Melting letters / Kaleidoscope patterns | Eclectic historical revival / Fat contours, ornamental color / Illustration-led composition / Wit and quotation |
| Best used for | Deepening immersion in music and experience · Festivity that escapes the everyday | Magazine feature openers and record sleeves led by the illustration · Posters and brand imagery for theatres, bookshops and food that trade on wit |
| Type | Lettering that warps like liquid | Display faces from the same period as the image, curved to its edge |
| Composition | Radiate from the center; fill the margins | Image at the center with type following the gaps it leaves |
| Material | Saturated color, waves, repeating pattern | Flat fields of muted secondary color inside heavy contours |
| Caution | Hostile to long text and critical controls. Reserve places for the eye to rest. | Choosing a historical style without the wit that justifies it turns quotation into plain nostalgia and makes the eclecticism look like a pile. |
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