Indian Calendar Art vs Yuefenpai

インドのカレンダー・アート / 月份牌

Indian Calendar Art comes from Popular Prints and Yuefenpai from Advertising Posters. Both are read here as style. They are reached for with some of the same intent, which is where they get confused.

Indian Calendar Art

Indian Calendar Art — ラヴィ・ヴァルマのオレオグラフ — Wikimedia Commons / Public domainIndian Calendar Art — 『ムルガン』オレオグラフ — Wikimedia Commons / Public domainIndian Calendar Art — カーリヤの頭上で踊るクリシュナ バザール・アート印刷 1950年代 — Wikimedia Commons / Public domain

The mass-printed gods begun at Ravi Varma's press: oil-painted mythology delivered to homes as oleographs, still printed today as bazaar art shaping India's visual everyday.

Yuefenpai

Yuefenpai — 東亜煙草公司の広告ポスター 1930年 — Wikimedia Commons / Public domainYuefenpai — 《中華民国紀元第一年 月份牌》1912年 — Wikimedia Commons / Public domainYuefenpai — 陰丹士林布の月份牌広告（蔭餘堂 ピーボディ・エセックス博物館蔵）— Wikimedia Commons / Public domain

Advertising pictures with a calendar attached, which flowered in Shanghai. Women in qipao rendered in rubbed charcoal and watercolor sold cigarettes and cosmetics while keeping the date, and this East-West hybrid of commercial beauty painting repainted the visual culture of East Asia.

Indian Calendar ArtYuefenpai
Era1894–1910s–1940s
FamilyPopular PrintsAdvertising Posters
KindStyleStyle
CuesThe frontality of gods / Oil-style shading and ornament / Saturated festival color / Calendar and advertising framesSoft rub-and-paint skin / Qipao beauties / Calendar and product together / East-West interiors
Best used forFestival and devotional prints meant to hang in any home · Shop calendars and wrappers where a deity image doubles as a blessingCalendars handed out and kept on a wall all year, selling while they date · Cosmetic and tobacco displays where a painted figure carries the longing
TypeText confined to top and bottom frames, the name set symmetricallyProduct name and calendar banded at the foot, never over the painting
CompositionThe deity frontal to the waist, offerings and halo fixing the centerThe figure centered to the knee, interiors furnishing the depth
MaterialOrnament lit with oil-style shading over saturated flat groundsSkin rubbed smooth with charcoal, then thin watercolor glazed repeatedly
CautionCutting and pasting the imagery as decoration breaks the premise that it is something to pray before, leaving a picture no wall will take.Borrowing the qipao and the calendar frame while skipping the rubbed skin loses the softness of the originals and yields a garish copy.

Put these two together

Popular Prints ／ Advertising Posters

IndexStyle