80’s Editorial vs New Wave
80年代エディトリアル / ニュー・ウェーブ
80’s Editorial comes from Publishing and Editing and New Wave from Counterculture. Both are read here as style. They are reached for with different intent, which is the fastest way to tell them apart.
80’s Editorial
Builds quiet but certain authority from white space and photographic scale.
New Wave
Keeps punk's freedom while re-editing color and grid with urban polish.
| 80’s Editorial | New Wave | |
|---|---|---|
| Era | 1980s | 1970s–1980s |
| Family | Publishing and Editing | Counterculture |
| Kind | Style | Style |
| Cues | High-contrast serifs / Bold photography / Wide margins / Hairline rules | Irregular grid / Dots / High chroma / Rotated type |
| Best used for | Elevating fashion and culture · Making an editorial point of view felt | Editorial heat for culture media · Adding surprise to serious content |
| Type | High-contrast serif with a small companion sans | Mix condensed, geometric and vertical setting |
| Composition | Crop photographs boldly; set type quietly | Shift the grid; hold several angles at once |
| Material | Black-and-white photography, cream paper, black | Yellow, red, blue, dots, thin rules |
| Caution | Type that is too small is a barrier, not a mood. Check legibility at real size. | Don't multiply small decorations. Choose one starring deviation. |