Deconstructivism vs Swiss

脱構築主義 / スイス・スタイル

Deconstructivism comes from Avant-garde and Swiss from Functionalism. Both are read here as style. They are reached for with different intent, which is the fastest way to tell them apart.

Deconstructivism

Deconstructivism — Frank Gehry《ビルバオ・グッゲンハイム美術館》1997 — Wikimedia Commons / CC BY-SA 4.0Deconstructivism — Frank Gehry によるヴィトラ・キャンパスの工場棟 — Wikimedia Commons / CC BY 2.0Deconstructivism — ビルバオ・グッゲンハイム美術館 2021 — Wikimedia Commons / CC BY-SA 4.0

Dismantles an achieved order and makes tension and instability the new structure.

Swiss

Swiss — Josef Müller-Brockmann《Beethoven》ポスター 1955 — Wikimedia Commons / CC BY-SA 4.0Swiss — Josef Müller-Brockmann《Musica Viva》ポスター — Wikimedia Commons / Public domainSwiss — Josef Müller-Brockmann《der Film》ポスター — Wikimedia Commons / Public domain

Puts order front and center and makes the information itself the protagonist.

DeconstructivismSwiss
Era1980s–1950s–
FamilyAvant-gardeFunctionalism
KindStyleStyle
CuesFragmentation / Tilt / Colliding layers / Unstable contoursStrict grid / Sans-serif type / Asymmetry / Objective photography
Best used forCommunicating change or rupture itself · Strong concepts in fashion and architectureMaking complex information fast to read · Giving an organization rationality and transparency
TypeSever, duplicate and rotate the lettersNeutral sans-serif; be bold with size contrast
CompositionCollide multiple grids12-column grid, left-aligned, asymmetric
MaterialTranslucent layers, cut surfaces, noiseWhite space and objective photographs; almost no ornament
CautionToo heavy a cognitive load for interfaces. Keep experiments to heroes and set pieces.Too much tidiness turns anonymous. Keep one strong jump in scale.

Put these two together

Avant-garde ／ Functionalism

IndexStyle