Chronophotography vs Kinetic Typography

連続写真/クロノフォトグラフィ / キネティック・タイポグラフィ

Chronophotography comes from Photographic Techniques and Kinetic Typography from Lettering. Both are read here as technique. They are reached for with some of the same intent, which is where they get confused.

Chronophotography

Decomposes movement into successive instants, making the structure of time visible in one or a series of photographs.

Kinetic Typography

Converts the meaning of a word into speed, pause and direction, so that the time of reading is itself designed.

ChronophotographyKinetic Typography
Era1870s–1890sfilm titles–digital motion
FamilyPhotographic TechniquesLettering
KindTechniqueTechnique
CuesMultiple exposure / Sequential bodies / Equal intervals / Motion analysisPer-word motion / Rhythm / Scale change / Pauses
Best used forAnalysis that compares a movement step by step over time · Holding a trajectory in one frame to show differences in speedMaking a short message physically felt · Carrying the intonation of voice and music to the screen
TypeNumber each phase and note the interval outside the frame in one formatOne family, varied in weight and width
CompositionDark plain ground with images spaced evenly along the direction of travelSplit the sentence into words; assign each a trajectory that fits its meaning
MaterialMultiple exposure, fixed camera, constant interval, white markers on the bodyKeep the ground quiet; the timing offsets are the star
CautionOverlapping exposures at uneven intervals makes speed unreadable, and the picture stops analysing movement and becomes a pile of overlaid figures.Don't move every word. Motion reads because some words stand still.

IndexStyle