Blue Note Style vs Swiss
ブルーノート・スタイル / スイス・スタイル
Blue Note Style comes from Music Graphics and Swiss from Functionalism. Both are read here as style. They are reached for with some of the same intent, which is where they get confused.
Blue Note Style
Reid Miles turned out sleeve after sleeve for the jazz label with monochrome photography, two-color printing and boldly cropped type. Improvisation inside constraint became the graphic translation of jazz itself.
Swiss
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Puts order front and center and makes the information itself the protagonist.
| Blue Note Style | Swiss | |
|---|---|---|
| Era | 1955–1967 | 1950s– |
| Family | Music Graphics | Functionalism |
| Kind | Style | Style |
| Cues | Grainy monochrome photographs / Two-color economy / Bold cropping / Improvised type layouts | Strict grid / Sans-serif type / Asymmetry / Objective photography |
| Best used for | Record or event promotion that must look strong within two-color printing · A single portrait carrying the piece while type speaks the texture of the sound | Making complex information fast to read · Giving an organization rationality and transparency |
| Type | One face used at extreme size contrasts, lines cut off at the photograph's edge | Neutral sans-serif; be bold with size contrast |
| Composition | The photograph pushed to one side, the freed side given over to improvised type | 12-column grid, left-aligned, asymmetric |
| Material | Black plus a single spot color only, the photograph's grain left intact | White space and objective photographs; almost no ornament |
| Caution | Adding inks and cleaning up the photograph drains the tension that constraint produced and leaves a tidy music advertisement. | Too much tidiness turns anonymous. Keep one strong jump in scale. |