Bauhaus vs Swiss

バウハウス / スイス・スタイル

Both sit in Functionalism, so the question is not what they belong to but how they behave. Both are read here as style. They are reached for with some of the same intent, which is where they get confused.

Bauhaus

Bauhaus — Joost Schmidt《バウハウス展 1923》ポスター — Wikimedia Commons / Public domainBauhaus — Joost Schmidt によるバウハウス叢書7 1926 — Wikimedia Commons / Public domainBauhaus — Joost Schmidt によるユンカース社の広告 — Wikimedia Commons / Public domain

Makes function and play coexist through the circle, triangle and square.

Swiss

Swiss — Josef Müller-Brockmann《Beethoven》ポスター 1955 — Wikimedia Commons / CC BY-SA 4.0Swiss — Josef Müller-Brockmann《Musica Viva》ポスター — Wikimedia Commons / Public domainSwiss — Josef Müller-Brockmann《der Film》ポスター — Wikimedia Commons / Public domain

Puts order front and center and makes the information itself the protagonist.

BauhausSwiss
Era1919–19331950s–
FamilyFunctionalismFunctionalism
KindStyleStyle
CuesElementary shapes / Primary colors / Functional beauty / Visible structureStrict grid / Sans-serif type / Asymmetry / Objective photography
Best used forGiving an idea a clear, legible form · Bringing intelligence and warmth to education and cultureMaking complex information fast to read · Giving an organization rationality and transparency
TypeGeometric sans-serifNeutral sans-serif; be bold with size contrast
CompositionTreat shapes and letters as the same building blocks12-column grid, left-aligned, asymmetric
MaterialRed, blue and yellow held together by black and off-whiteWhite space and objective photographs; almost no ornament
CautionScattered shapes read as childish. Give every element a job.Too much tidiness turns anonymous. Keep one strong jump in scale.

Put these two together

Functionalism

IndexStyle