Analog Horror vs Spirit Photography

アナログホラー / 心霊写真

Analog Horror comes from Internet Aesthetics and Spirit Photography from Photographic Genres. One is aesthetic and the other style. They are reached for with some of the same intent, which is where they get confused.

Analog Horror

A net-born video genre that builds fear out of VHS decay, emergency-broadcast formats and the voice of the classroom film. By turning the signs of public-broadcast trust inside out, it makes the format itself the thing that frightens.

Spirit Photography

The 19th-century trade in ghosts produced by double exposure. From Mumler's portrait of Lincoln's widow to the séance boom, it fed on the very belief that a photograph proves something, a style built from media deception and desire.

Analog HorrorSpirit Photography
Era2015–1862–1930s
FamilyInternet AestheticsPhotographic Genres
KindAestheticStyle
CuesEmergency-broadcast formats / Staged VHS decay / The educational-film voice / Censor-style redactionsTranslucent superimposed figures / Composites with mourning portraits / The séance-record format / Staged evidentiality
Best used forSerialized short videos inviting viewers to assemble the fragments themselves · Turning a trusted broadcast or notice format inside out to produce uneaseHorror and ghost story promotion that borrows the look of a genuine record · Exhibits and teaching material about how much a photograph proves
TypeMonospaced captions copying broadcast format and flat uppercase announcementsAdd a handwritten date and a testimony like line in printed form
CompositionMost of the frame a still plate, the wrongness happening once at its edgeA frontal portrait of the living with the figure half over the shoulder
MaterialScanlines, color bleed and tape-warped audio applied consistently throughoutDouble expose at low density and blur the edge until it vanishes
CautionShowing the wrongness early and often snaps the tension the trusted format was holding and the piece drops to jump scares.The ghost gets rendered sharp and finished as artwork, which destroys the one condition the style needs, that a believer could read it as accident.

IndexStyle