Acid vs Swiss
アシッド / スイス・スタイル
Acid comes from Counterculture and Swiss from Functionalism. Both are read here as style. They are reached for with different intent, which is the fastest way to tell them apart.
Acid
Slams fluorescent color and distortion together at high pressure, shaking the eye with aggression.
Swiss
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Puts order front and center and makes the information itself the protagonist.
| Acid | Swiss | |
|---|---|---|
| Era | 1990s–2020s | 1950s– |
| Family | Counterculture | Functionalism |
| Kind | Style | Style |
| Cues | Fluorescent color / Distortion / High contrast / Rough 3D | Strict grid / Sans-serif type / Asymmetry / Objective photography |
| Best used for | Maximum impact for music and street culture · Deliberately breaking the reigning taste | Making complex information fast to read · Giving an organization rationality and transparency |
| Type | Collide ultra-bold, hairline and deformed letters | Neutral sans-serif; be bold with size contrast |
| Composition | Off-center, pressure out to the edges | 12-column grid, left-aligned, asymmetric |
| Material | Lime, pink, blue, coarse noise | White space and objective photographs; almost no ornament |
| Caution | Constant stimulus exhausts. Lower chroma and motion on information surfaces. | Too much tidiness turns anonymous. Keep one strong jump in scale. |