Phototypesetting
写真植字 / 1924–1990s / Technique / Composition Technology
Composition by lens and glass matrix, printing letters optically — bringing tight setting, distortion and smooth contours metal type never allowed.
Enlarging and reducing by lens / Tight letterspacing / Condensed, extended, oblique / Smooth contours
Dictionary entry
- Best used for
- Reading the lettering of late-Shōwa ads and magazines · Understanding pre-digital composition's freedoms and limits
- Type
- Observe the letters, signs and scale of reference works
- Composition
- Extract the one structure that governs gaze and information
- Material
- Verify the materials and behaviors specific to era, region and process
- Caution
- Don't reduce it to surface signs. Verify the context of era, region, technology and makers.
- Further study
- Ishii Mokichi and Morisawa Nobuo / Shaken's typeface program / the tight-set look of the 1970s

