Compose two styles
Rather than blending two styles into a middle, this assigns them roles: one carries the structure, the other appears as an accent. Where the two fight, it says so before you start.
How to divide the work
- Composition
- Follow Italian Futurism: Fix one point of impact; radiate and accelerate the words
- Type
- Set in Italian Futurism's manner (Treat differing weights, widths and angles as volume), and let Vorticism's lettering (Very heavy caps, one word per line, tight leading) appear only where you want the eye to catch.
- Material
- Ground in Italian Futurism's material (Black and off-white with one warning color); bring in exactly one thing from Vorticism (Close to a single black ink on coarse-surfaced stock).
- Colour
- Build on #eee4ce, #20201e, #d44531 and admit one accent from #e9e6dd, #67635d, #171615.
Where they fight
- Both belong to Avant-garde, so the difference is small. Push the roles further apart than feels comfortable.
Caution
- Italian Futurism Never split the movement's innovation from its embrace of war and Fascism; handle it critically.
- Vorticism Borrowing only the habit of naming enemies leaves a page whose targets mean nothing to today's reader, and nothing but bravado remains.
Image prompt
An original image that takes its structure from Italian Futurism (Style, 1909–1940s) and its accent from Vorticism (Style, 1914–1918). Structural cues: Words-in-freedom; Radiating type; Onomatopoeia; Extreme jumps in scale. Accent cues, used sparingly: Diagonal machine-cut lines; Blunt heavy type; The BLAST/BLESS lists; The dynamics of the vortex. Composition: Fix one point of impact; radiate and accelerate the words. Type and lettering: Treat differing weights, widths and angles as volume. Let one material quality come from the second style: Close to a single black ink on coarse-surfaced stock. Mood: Exhilaration, Futurism, Rebellion, Technology. Color: build on #eee4ce, #20201e, #d44531 with a single accent drawn from #e9e6dd, #67635d, #171615. Constraints: do not imitate, reference or name any specific artist, studio, brand, character or copyrighted work. Produce an original composition in the general period languages described above.
Related entries
- Italian Futurism 1909–1940s / Style / Avant-garde
Converts speed, noise and shock into the size and trajectory of letters, setting the quiet page in motion.
- Vorticism 1914–1918 / Style / Avant-garde
Britain's avant-garde detonated in the magazine BLAST: diagonal machine-cut lines, blunt heavy type and lists of blasts and blessings turning typography into a declaration of war.
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