Compose two styles
Rather than blending two styles into a middle, this assigns them roles: one carries the structure, the other appears as an accent. Where the two fight, it says so before you start.
How to divide the work
- Composition
- Follow Experimental Type: Run type to the edges and partially conceal it
- Type
- Set in Experimental Type's manner (Variable, stretched, dismantled — support with a plain text face), and let ITC Style's lettering (A large x-height face packed tight, with ligatures and swashes worked in) appear only where you want the eye to catch.
- Material
- Ground in Experimental Type's material (Monochrome plus one color; warps and scanlines); bring in exactly one thing from ITC Style (Printed as flat color on glossy stock that tightens the letter edges).
- Colour
- Build on #f0eee7, #1c1c19, #3b62ff and admit one accent from #e9e6dd, #67635d, #171615.
Where they fight
These two are already listed as related, so the join should come easily.
Caution
- Experimental Type Break everything and the way in disappears. Always keep one readable layer.
- ITC Style Tracking pushed until the letters touch turns the line into pattern rather than reading and the headline stops working.
Image prompt
An original image that takes its structure from Experimental Type (Style, 1980s–) and its accent from ITC Style (Style, 1970s–1980s). Structural cues: Distorted letterforms; Overlaps; Extreme letterspacing; Tension with legibility. Accent cues, used sparingly: Huge x-heights; Tight-not-touching settings; Swashes and ligatures on stage; Letters as image. Composition: Run type to the edges and partially conceal it. Type and lettering: Variable, stretched, dismantled — support with a plain text face. Let one material quality come from the second style: Printed as flat color on glossy stock that tightens the letter edges. Mood: Rebellion, Exhilaration, Play, Luxury. Color: build on #f0eee7, #1c1c19, #3b62ff with a single accent drawn from #e9e6dd, #67635d, #171615. Constraints: do not imitate, reference or name any specific artist, studio, brand, character or copyrighted work. Produce an original composition in the general period languages described above.
Related entries
- Experimental Type 1980s– / Style / Avant-garde
Pushes letters from something read toward something seen and felt.
- ITC Style 1970s–1980s / Style / Type Classification
New York in the phototype era produced a style of huge x-heights and tightly packed settings. Lubalin's conceptual typography and U&lc magazine staged letters as pictures and gave the period its face.
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