Compose two styles
Rather than blending two styles into a middle, this assigns them roles: one carries the structure, the other appears as an accent. Where the two fight, it says so before you start.
How to divide the work
- Composition
- Follow Bauhaus: Treat shapes and letters as the same building blocks
- Type
- Set in Bauhaus's manner (Geometric sans-serif), and let Geometric Sans's lettering (Space it carefully at large sizes, correcting the gaps around circles) appear only where you want the eye to catch.
- Material
- Ground in Bauhaus's material (Red, blue and yellow held together by black and off-white); bring in exactly one thing from Geometric Sans (Flat single colors and thin rules, the same geometry in print and screen).
- Colour
- Build on #eee7d4, #df2c22, #153f8c and admit one accent from #e9e6dd, #67635d, #171615.
Where they fight
- Bauhaus and Geometric Sans share no intent, so the contrast has to become the subject rather than something to smooth over.
Caution
- Bauhaus Scattered shapes read as childish. Give every element a job.
- Geometric Sans What looks like geometry is full of optical corrections, so read them rather than turning shapes into letters. Circular forms are hard to tell apart in running text, and small sizes multiply misreadings.
Image prompt
An original image that takes its structure from Bauhaus (Style, 1919–1933) and its accent from Geometric Sans (Style, 1927–). Structural cues: Elementary shapes; Primary colors; Functional beauty; Visible structure. Accent cues, used sparingly: Near-circular bowls; Monoline strokes; Geometric skeletons; Machine-age optimism. Composition: Treat shapes and letters as the same building blocks. Type and lettering: Geometric sans-serif. Let one material quality come from the second style: Flat single colors and thin rules, the same geometry in print and screen. Mood: Trust, Play, Futurism, Technology. Color: build on #eee7d4, #df2c22, #153f8c with a single accent drawn from #e9e6dd, #67635d, #171615. Constraints: do not imitate, reference or name any specific artist, studio, brand, character or copyrighted work. Produce an original composition in the general period languages described above.
Related entries
- Bauhaus 1919–1933 / Style / Functionalism
Makes function and play coexist through the circle, triangle and square.
- Geometric Sans 1927– / Style / Type Classification
It reduced letterforms to the circle, the line and the triangle, trying to build the letters of a new era out of geometry rather than out of the habits of the hand.
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