Net.art vs Web 1.0
ネット・アート / ウェブ1.0
Net.art comes from Digital Art and Web 1.0 from Digital Retro. Both are read here as style. They are reached for with some of the same intent, which is where they get confused.
Net.art
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Treats the browser, the link, the transmission error and the network itself as both the material and the site of the work.
Web 1.0
Reuses the naivety of the constrained early web as directness and charm.
| Net.art | Web 1.0 | |
|---|---|---|
| Era | 1990s– | 1990s |
| Family | Digital Art | Digital Retro |
| Kind | Style | Style |
| Cues | Link structures / Browser UI / Errors / Participation and transmission | Blue links / Low-res GIFs / System fonts / Plain buttons |
| Best used for | Publishing work at a URL when it can only exist inside a browser · Making the mechanics of transmission and surveillance the subject itself | Showing affection for internet culture · An unpolished, approachable feel |
| Type | Use default browser fonts and leave underlined links undecorated | System sans and monospace |
| Composition | Make navigation the composition, assuming back buttons and several windows | Left-aligned, borders, table-like division |
| Material | HTML, GIF, error screens and slow loading treated as material | White background, blue links, dithered images |
| Caution | Reproducing the early web look as a flat image leaves nothing that links, transmits or invites participation, and the network that was the site of the work disappears. | Don't regress actual accessibility. Separate the look from interaction quality. |