Net.art vs Post-Internet Art
ネット・アート / ポスト・インターネット・アート
Net.art comes from Digital Art and Post-Internet Art from Digital Culture. One is style and the other aesthetic. They are reached for with some of the same intent, which is where they get confused.
Net.art
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Treats the browser, the link, the transmission error and the network itself as both the material and the site of the work.
Post-Internet Art
Post-Internet art treats the internet as an ordinary condition of life and production, turning the circulation between online images, objects, exhibitions and documentation into the work.
| Net.art | Post-Internet Art | |
|---|---|---|
| Era | 1990s– | 2000s– |
| Family | Digital Art | Digital Culture |
| Kind | Style | Aesthetic |
| Cues | Link structures / Browser UI / Errors / Participation and transmission | Network images converted into prints or objects / Screenshots, product images and 3D renders mixed / Installation views returning to social feeds / High-resolution and compressed imagery on the same surface |
| Best used for | Publishing work at a URL when it can only exist inside a browser · Making the mechanics of transmission and surveillance the subject itself | Treating social, commerce, 3D and galleries as one circulation system · Tracing digital images into objects and back online |
| Type | Use default browser fonts and leave underlined links undecorated | Let interface text, product names, filenames and gallery labels coexist as distinct registers. |
| Composition | Make navigation the composition, assuming back buttons and several windows | Place browser images, objects and documentation together without declaring one the original. |
| Material | HTML, GIF, error screens and slow loading treated as material | Keep the traces of conversion between screenshot, compression, print, 3D output and commodity. |
| Caution | Reproducing the early web look as a flat image leaves nothing that links, transmits or invites participation, and the network that was the site of the work disappears. | A collage of found web images alone does not address the circulation, reproduction and exhibition that define the tendency. |