Minimalism vs Neubrutalism
ミニマリズム / ニューブルータリズム
Minimalism comes from Functionalism and Neubrutalism from UI Expression. They are reached for with some of the same intent, which is where they get confused.
Minimalism
Removes elements to maximize the meaning and tension of what remains.
Neubrutalism

Rebels warmly against the over-polished web with thick borders and blunt color.
| Minimalism | Neubrutalism | |
|---|---|---|
| Era | 1960s– | 2010s– |
| Family | Functionalism | UI Expression |
| Kind | Style | Style |
| Cues | Vast white space / Few elements / Quiet color / Precise spacing | Thick black borders / Hard shadows / Vivid color / Flat components |
| Best used for | Focusing attention on a single value · Letting quality speak quietly | Making a product frank and memorable · Humanity for communities and creator tools |
| Type | A light sans-serif or a well-cut serif | Bold sans, monospace |
| Composition | One message, one focal point, wide margins | Divide into clear boxes; shadows in one direction |
| Material | Nearly achromatic; texture in exactly one place | Off-white plus vivid color, black borders, few rounded corners |
| Caution | Missing information is not minimal. Decide priorities before you cut. | Don't border and shadow everything. Vary the strength by hierarchy. |


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