i-mode Emoji vs Manga Lettering

iモード絵文字 / 漫画の描き文字

i-mode Emoji comes from Symbol Systems and Manga Lettering from Lettering. They are reached for with some of the same intent, which is where they get confused.

i-mode Emoji

One hundred and seventy six pictographs that tell faces, weather and things apart using only the placement of dots on a twelve by twelve grid. Shigetaka Kurita drew them for NTT DOCOMO's i-mode, and MoMA holds the original set.

Manga Lettering

In Japanese manga, sound effects and even the feel of silence are drawn as pictures, from a booming don to a hushed shiin. Hand-lettering turns the texture of a sound into line weight and shape, dissolving the border between image and word inside the panel.

i-mode EmojiManga Lettering
Era1998-19991930s–
FamilySymbol SystemsLettering
KindStyleStyle
CuesFigures fitted to a twelve by twelve grid / Shapes made of mass rather than of line / Set inline at the size of a letter / Faces, weather and symbols at one coarsenessSound drawn as shape / Weight matched to texture / Placement crossing panels / Even silence written (shiin)
Best used forDesigning signs that must read at the size of a letter as one set on a coarse grid · Telling state by a figure instead of a word where only a few dots can be litComics and paneled ads where sound must be written inside the picture · Still images given the flow of time without captions or balloons
TypeBuilt from masses of dots rather than lines, sized to sit inline at the height of the textLine weight and edge shape carry the hardness of the sound
CompositionThe coarse grid fixed first, every figure told apart inside that one cellLettering straddling panel borders and figures, following the reading path
MaterialFaces, weather and things held at one coarseness, dots reduced to the limit where they still read apartWritten with the same pen as the art, reversed white against solid black
CautionChasing fine detail inside the grid clogs the dots, and at the size of the text the figure no longer says what it is.Setting sound effects in a ready-made typeface keeps the hardness and speed out of the line, leaving a note floating above the drawing.

IndexStyle