Fashion Photography vs Fashion Plate
ファッション写真 / ファッションプレート
Fashion Photography comes from Photographic Genres and Fashion Plate from Fashion History. One is style and the other technique. They are reached for with some of the same intent, which is where they get confused.
Fashion Photography
From de Meyer's halos through Penn's seamless backdrops to Avedon's leaps: photography that sells clothes while inventing each era's image of the body, with studio light and page cropping as its laboratory.
Fashion Plate
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The illustrated medium that delivered the latest fashion in hand-colored prints, the ancestor of the magazine, the illustration and the style drawing.
| Fashion Photography | Fashion Plate | |
|---|---|---|
| Era | 1911– | 1770s–1930s |
| Family | Photographic Genres | Fashion History |
| Kind | Style | Technique |
| Cues | The seamless abstract space / Designed artificial light / Invented poses / Cropping made for the page | Hand-colored linework / Idealized poses / Descriptive costume drawing / Periodical format |
| Best used for | Collection launches that must run in print and in advertising at once · Renewing a brand's image of the body each season | Conveying cut and detail more precisely than a photograph can · Following the season as a running series in one fixed format |
| Type | Reserve the space where page type will sit while shooting | One quiet line of description in a light face under the figure |
| Composition | Kill the location with seamless paper and show silhouette and pose | Show front and back side by side over a single faint shadow |
| Material | Fix the key light before tuning how each fabric returns it | Fine engraved outline with hand color, ground left as paper |
| Caution | Pose and lighting are borrowed while the construction of the garment stays invisible, leaving a picture of styling that sells nothing. | Leaning on a beautiful pose hides how the sleeve is set and the hem finished, and the plate stops working as a record. |