Experimental Type vs Italian Futurism

実験的タイポグラフィ / イタリア未来派

Both sit in Avant-garde, so the question is not what they belong to but how they behave. Both are read here as style. They are reached for with some of the same intent, which is where they get confused.

Experimental Type

Experimental Type — Barry Deck《Template Gothic》の見本 — Wikimedia Commons / CC BY-SA 3.0Experimental Type — Zuzana Licko《Mrs Eaves》の見本 — Wikimedia Commons / CC0Experimental Type — Zuzana Licko《Matrix II》の見本 — Wikimedia Commons / CC0

Pushes letters from something read toward something seen and felt.

Italian Futurism

Italian Futurism — Filippo Tommaso Marinetti, ZANG TUMB TUUUM, 1915 — Wikimedia Commons / Public domainItalian Futurism — ボッチョーニ『空間における連続性の唯一の形態』1913 — Wikimedia Commons / CC0Italian Futurism — ボッチョーニ 習作 1913 — Wikimedia Commons / Public domain

Converts speed, noise and shock into the size and trajectory of letters, setting the quiet page in motion.

Experimental TypeItalian Futurism
Era1980s–1909–1940s
FamilyAvant-gardeAvant-garde
KindStyleStyle
CuesDistorted letterforms / Overlaps / Extreme letterspacing / Tension with legibilityWords-in-freedom / Radiating type / Onomatopoeia / Extreme jumps in scale
Best used forMaking the title itself the visual · Breaking déjà vu in music and cultureConverting sound and speed into still images · Controlled explosions for titles and announcements
TypeVariable, stretched, dismantled — support with a plain text faceTreat differing weights, widths and angles as volume
CompositionRun type to the edges and partially conceal itFix one point of impact; radiate and accelerate the words
MaterialMonochrome plus one color; warps and scanlinesBlack and off-white with one warning color
CautionBreak everything and the way in disappears. Always keep one readable layer.Never split the movement's innovation from its embrace of war and Fascism; handle it critically.

Put these two together

Avant-garde

IndexStyle