Droog vs Memphis
ドローホ / メンフィス
Droog comes from Furniture and Interiors and Memphis from Pop. They are reached for with some of the same intent, which is where they get confused.
Droog
.jpg)
Droog is the shared manner of a Dutch designers' cooperative that formed in the 1990s, and droog is the Dutch word for dry. Familiar things, a salvaged drawer or a knot, are kept as the structure of the object instead of being hidden by finishing. The group made simplicity and wit into a common type, which set it against the slicker industrial design of the same years.
Memphis
.jpg)
Laughs off functionalism and enjoys the dissonance of shape and color.
| Droog | Memphis | |
|---|---|---|
| Era | 1990s– | 1980s |
| Family | Furniture and Interiors | Pop |
| Kind | Style | Style |
| Cues | Ready made parts of different origins are bound into one piece without matching their colour or wear / Straps and cords that look like temporary fixings stay on as the final structure / The making process remains on the finished surface, with knots and joints left unsanded / Because the parts differ every time, no two objects from one design are alike | Zigzags / Small figures / Pastel plus primary / Speckles |
| Best used for | When found parts or salvage should be shown as the structure rather than covered up · When one object needs exactly one idea that has to be explained, and nothing decorative anywhere else | Softening a stiff subject · A young, sunny personality |
| Type | Keep lettering off the object. Where an explanation is needed, give it one short title and set it in a single plain sans serif. | A chunky geometric sans |
| Composition | One idea per object. Add nothing, and let the salvaged parts keep their mismatched dimensions. | Scatter small motifs, anchor with one large shape |
| Material | Combine materials of different origins: discarded drawers, cord and strapping, fibre soaked in resin. Leave the traces of making unpolished and let the fixings serve as the finish. | Pink, yellow, teal, black speckles |
| Caution | Reproduce only the look of salvage in new material and the origin, which is the point, drops out, leaving a weathered decorative finish. | Don't stop at background pattern. Map the figures to navigation and units of meaning. |