Cubism vs Italian Futurism

キュビスム / イタリア未来派

Both sit in Avant-garde, so the question is not what they belong to but how they behave. Both are read here as style. They are reached for with some of the same intent, which is where they get confused.

Cubism

A pictorial revolution that freed the subject from a single viewpoint, reassembling facets seen from multiple angles on one flat plane. The fractured planes and muted palette of the Analytic phase, then the newspaper collage and lettering of the Synthetic phase, gave twentieth-century graphic design its founding premise: the picture is not a window onto reality but a field of construction.

Italian Futurism

Converts speed, noise and shock into the size and trajectory of letters, setting the quiet page in motion.

CubismItalian Futurism
Era1907–19251909–1940s
FamilyAvant-gardeAvant-garde
KindStyleStyle
CuesMultiple viewpoints presented at once / Subjects broken down into facets / Muted earth tones and grey gradations / Collage of newsprint and letteringWords-in-freedom / Radiating type / Onomatopoeia / Extreme jumps in scale
Best used forDiagrams and covers that must show several faces or stages at once · Subjects a photograph cannot hold, shown taken apart and rebuilt as constructionConverting sound and speed into still images · Controlled explosions for titles and announcements
TypeEcho the Synthetic phase, cutting compact grotesques and stencil capitals as pasted paperTreat differing weights, widths and angles as volume
CompositionBreak the subject into planes and set fragments from different viewpoints on one surfaceFix one point of impact; radiate and accelerate the words
MaterialA narrow range of ochre, umber and grey with newsprint and woodgrain paperBlack and off-white with one warning color
CautionAvoid fragmenting for decoration alone—if the planes no longer describe the subject from real viewpoints, the result reads as random shattering, not Cubism.Never split the movement's innovation from its embrace of war and Fascism; handle it critically.

IndexStyle