Calligram vs Kufic

カリグラム / クーフィー体

Calligram comes from Lettering and Kufic from Calligraphic Traditions. One is technique and the other style. They are reached for with some of the same intent, which is where they get confused.

Calligram

Arranges words into the shape of what they say, so that reading and seeing happen in the same moment.

Kufic

Keeps the uprights short and draws the horizontals long, massing letters of straight strokes and right angles into a band of even height.

CalligramKufic
Eraantiquity–modernism8th century onward
FamilyLetteringCalligraphic Traditions
KindTechniqueStyle
CuesText drawing a contour / Shifting reading direction / Meaningful blank space / Poem fused with figureHorizontals drawn long / Short angular uprights / Letters turning at right angles / Lines massed into an even band
Best used forMaking a short poem or title physically felt · A symbolic image from letters aloneCutting an inscription into a wall or a vessel as a band · Using the angular letterforms as figure, for titling and marks meant to be read from a distance
TypeOne face or one hand, keeping the words continuousFix the ratio of upright to horizontal first, and turn every corner at a right angle
CompositionConvert the sentence into contour, path and density; mark where reading beginsAlign the top and the foot of the line, space the uprights evenly, and run the letters as a band
MaterialLetter and paper as two colors; the shape itself is the starCut into stone, brick and tile, and on parchment hold the stroke to an even weight with the reed pen
CautionDon't fix a silhouette first and stuff words in. Let the text's rhythm generate the form.Copying only the right angles while breaking the joins between letters leaves an ornamental band that no longer reads as a word.

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