Bauhaus vs New Vision Photography
バウハウス / ニュー・ヴィジョン写真
Bauhaus comes from Functionalism and New Vision Photography from Photography Movements. Both are read here as style. They are reached for with different intent, which is the fastest way to tell them apart.
Bauhaus
Makes function and play coexist through the circle, triangle and square.
New Vision Photography
Looks for perception only a camera can produce, using views from far above and far below, extreme close-ups and experiments with light.
| Bauhaus | New Vision Photography | |
|---|---|---|
| Era | 1919–1933 | 1920s–1930s |
| Family | Functionalism | Photography Movements |
| Kind | Style | Style |
| Cues | Elementary shapes / Primary colors / Functional beauty / Visible structure | Steep angles / Close-up / Hard light and shadow / Abstraction |
| Best used for | Giving an idea a clear, legible form · Bringing intelligence and warmth to education and culture | Making familiar buildings or machines read as new forms through angle alone · Introducing a material or a product through nearly abstract photographs |
| Type | Geometric sans-serif | Align added lettering to the picture diagonal, off the horizontal |
| Composition | Treat shapes and letters as the same building blocks | Shoot from straight above or below and run the subject along a diagonal |
| Material | Red, blue and yellow held together by black and off-white | Hard direct light, strong shadow, black and white with the blacks closed |
| Caution | Scattered shapes read as childish. Give every element a job. | If the angle changes but reveals nothing about the subject, the picture becomes a shape nobody can name and the surprise is spent at first glance. |