Art Nouveau vs Naïve

アール・ヌーヴォー / ナイーブ

Art Nouveau comes from Historical Styles and Naïve from Illustration Styles. Both are read here as style. They are reached for with some of the same intent, which is where they get confused.

Art Nouveau

Joins letters, figures and ornament into one flowing, plant-like line.

Naïve

Steps away from the norms of skill, making plain observation and imbalance the charm.

Art NouveauNaïve
Era1890s–1910stimeless
FamilyHistorical StylesIllustration Styles
KindStyleStyle
CuesBotanical curves / Ornamental frames / Female figures / Muted natural colorsUneven lines / Flattened perspective / Simple color / Hand-drawn letters
Best used forSpeaking of craft and handwork · Leading with beauty and narrativeHonoring a personal gaze and touch · Closeness for food, region and education
TypeCurvilinear serifs or hand letteringHandwriting, homely serifs
CompositionVertical formats, frame compositions, a central figureAvoid strict perspective; lay things out flat
MaterialDusty greens and gold, line work, paper textureCrayon, paint, paper, slightly muddied color
CautionStock vine ornaments stay superficial. Carry the line through the whole composition.Not an act of deliberate badness. Draw your own line from close observation.

IndexStyle