Art Nouveau vs Minimalism

アール・ヌーヴォー / ミニマリズム

Art Nouveau comes from Historical Styles and Minimalism from Functionalism. They are reached for with different intent, which is the fastest way to tell them apart.

Art Nouveau

Joins letters, figures and ornament into one flowing, plant-like line.

Minimalism

Removes elements to maximize the meaning and tension of what remains.

Art NouveauMinimalism
Era1890s–1910s1960s–
FamilyHistorical StylesFunctionalism
KindStyleStyle
CuesBotanical curves / Ornamental frames / Female figures / Muted natural colorsVast white space / Few elements / Quiet color / Precise spacing
Best used forSpeaking of craft and handwork · Leading with beauty and narrativeFocusing attention on a single value · Letting quality speak quietly
TypeCurvilinear serifs or hand letteringA light sans-serif or a well-cut serif
CompositionVertical formats, frame compositions, a central figureOne message, one focal point, wide margins
MaterialDusty greens and gold, line work, paper textureNearly achromatic; texture in exactly one place
CautionStock vine ornaments stay superficial. Carry the line through the whole composition.Missing information is not minimal. Decide priorities before you cut.

IndexStyle