Art Deco vs Golden Age Travel Poster
アール・デコ / 旅行ポスターの黄金期
Art Deco comes from Historical Styles and Golden Age Travel Poster from Advertising Posters. Both are read here as style. They are reached for with some of the same intent, which is where they get confused.
Art Deco
Stages urban luxury with repeating geometry and a metallic sheen.
Golden Age Travel Poster
The lithographed tourism posters railways and shipping lines competed with: idealized destination landscapes, ornamental lettering and proud route names inventing travel itself as an image of desire.
| Art Deco | Golden Age Travel Poster | |
|---|---|---|
| Era | 1920s–1930s | 1890s–1930s |
| Family | Historical Styles | Advertising Posters |
| Kind | Style | Style |
| Cues | Symmetry / Radiating lines / Stepped motifs / Gold and black | Idealized landscapes / Flat lithographic color / Ornamental lettering / Railway and line insignia |
| Best used for | Giving an event a sense of occasion · Producing instant classic luxury | Destination and hotel promotion where the place itself is shown as longing · New route announcements carrying pride in the line and the promise of arrival |
| Type | Tall, narrow geometric display type | The place name set large as one word, ornament kept to the headline |
| Composition | Centered, symmetrical composition | A low horizon and wide sky, line and company names along the bottom |
| Material | Black, gold, ivory; repeated hairlines | Flat lithographic color where shadows are shifts of hue, not gradients |
| Caution | Too much ornament turns theme-park. Let white space carry the dignity. | Dropping in a literal photograph kills the idealization and leaves an enlarged postcard wearing an old style. |