Arabic Calligraphy vs Calligram

アラビア書道 / カリグラム

Arabic Calligraphy comes from Calligraphic Traditions and Calligram from Lettering. One is style and the other technique. They are reached for with some of the same intent, which is where they get confused.

Arabic Calligraphy

A tradition that holds writing to be the highest of the arts. From Kufic to Thuluth it has gone on refining an architecture of line, in the tension between canon and individual hand.

Calligram

Arranges words into the shape of what they say, so that reading and seeing happen in the same moment.

Arabic CalligraphyCalligram
Era7th century–antiquity–modernism
FamilyCalligraphic TraditionsLettering
KindStyleTechnique
CuesArchitectural letterforms / Canonical scripts / Breathing thick-and-thin / Composition united with ornamentText drawing a contour / Shifting reading direction / Meaningful blank space / Poem fused with figure
Best used forArabic titling and logotypes that must respect the canonical scripts · Architectural and craft ornament where the writing is the structureMaking a short poem or title physically felt · A symbolic image from letters alone
TypeChoose one script and follow its proportions for joining and stackingOne face or one hand, keeping the words continuous
CompositionWork right to left, shape the mass through overlap and empty groundConvert the sentence into contour, path and density; mark where reading begins
MaterialThick and thin from the reed angle, gold and blue kept to ornamentLetter and paper as two colors; the shape itself is the star
CautionSetting Arabic letter by letter as if it were Latin breaks the joins, and the word stops being readable long before it stops being beautiful.Don't fix a silhouette first and stuff words in. Let the text's rhythm generate the form.

IndexStyle