# Indian Calendar Art (インドのカレンダー・アート)

> The mass-printed gods begun at Ravi Varma's press: oil-painted mythology delivered to homes as oleographs, still printed today as bazaar art shaping India's visual everyday.

- IndexStyle No.453 — https://indexstyle.org/styles/indian-calendar-art
- Kind: Style · Family: Popular Prints · Era: 1894–
- Mood: Exhilaration, Intimacy, Nostalgia
- Color cues: #e9e6dd / #67635d / #171615 (cues taken from reference works, not a fixed palette)

## Defining characteristics

- The frontality of gods
- Oil-style shading and ornament
- Saturated festival color
- Calendar and advertising frames

## Best used for

- Comparing primary sources and canonical works
- Extracting principles that transfer to other media

## Research method

This entry records a historical style; derive the treatment from its sources rather than a fixed recipe:

- Observe the letters, signs and scale of reference works
- Extract the one structure that governs gaze and information
- Verify the materials and behaviors specific to era, region and process

## What to avoid

Don't reduce it to surface signs. Verify the context of era, region, technology and makers.

## Application checklist

Before calling a piece an application of this style, check it against the defining characteristics:

- [ ] The frontality of gods
- [ ] Oil-style shading and ornament
- [ ] Saturated festival color
- [ ] Calendar and advertising frames
- [ ] At least one reference work below has been studied directly
- [ ] The caution above ("What to avoid") has been addressed

## Related styles

- **Yuefenpai (月份牌)** — Shanghai's calendar-advertising paintings: qipao beauties in soft carbon-and-watercolor rendering, serving cigarettes, cosmetics and the calendar at once — the East-West commercial figure that repainted East Asia's visual culture. → https://indexstyle.org/styles/yuefenpai
- **Hand-Painted Bollywood Poster (ボリウッド手描きポスター)** — Mumbai's poster workshops painted film advertising in oil on giant canvases: saturated color, montages of scenes, exaggerated star faces — ruling India's streets for half a century until digital printing. → https://indexstyle.org/styles/bollywood-poster

## Further study

- the Ravi Varma Press
- bazaar art distribution
- citation by contemporary artists

## Reference works

- ラヴィ・ヴァルマのオレオグラフ — https://commons.wikimedia.org/wiki/File:Raja%20Ravi%20Varma%2C%20Vasantika%20(oleographic%20print).jpg
- 『ムルガン』オレオグラフ — https://commons.wikimedia.org/wiki/File:Murugan%20by%20Raja%20Ravi%20Varma.jpg

## Source of record

- National Gallery of Modern Art, India — http://ngmaindia.gov.in/

## Machine surfaces

- JSON: https://indexstyle.org/api/styles/indian-calendar-art
- Image-generation prompt (legally clean): https://indexstyle.org/styles/indian-calendar-art/prompt.txt
- MCP: https://indexstyle.org/mcp (tools: search_styles, get_style, compose_styles; prompts: image-prompt, apply-style)

## 日本語

ラヴィ・ヴァルマの石版画所から始まった神々の量産画。油彩の神話画をオレオグラフで家庭に届けた図像は、バザール・アートとして今も印刷され、インドの視覚的日常を形づくる。

特徴: 神々の正面性／油彩風の陰影と装身具／飽和した祝祭色／暦と広告の枠
注意: 表面的な記号へ還元せず、時代・地域・技術・制作主体の文脈を確認する。