# The New Typography × Swiss — composed image prompt
# IndexStyle — https://indexstyle.org/compose?ids=new-typography+swiss
# The New Typography carries the structure. Swiss appear as accents, each further back than the last.
# Style descriptors only. Never imitates a specific artist, studio, brand or work.

An original image that takes its structure from The New Typography (Layout, 1920s–1930s) and its accent from Swiss (Style, 1950s–). Structural cues: Asymmetry; Sans-serif type; Photography; Functional white space. Accent cues, used sparingly: Strict grid; Sans-serif type; Asymmetry; Objective photography. Composition: Drop centering, set a left axis, divide areas with rules and space. Type and lettering: One sans in two weights, with hierarchy carried by size alone. Let one material quality come from the second style: White space and objective photographs; almost no ornament. Mood: Trust, Technology, Exhilaration, Calm. Color: build on #eee9dc, #d22f26, #1e1d1a with a single accent drawn from #f1efe8, #ed3b22, #121210. Constraints: do not imitate, reference or name any specific artist, studio, brand, character or copyrighted work. Produce an original composition in the general period languages described above.

# Cautions carried from each entry
# - The New Typography: When asymmetry becomes the aim in itself the reading order is never settled, and the page ends up harder to read than the ornamented one it replaced.
# - Swiss: Too much tidiness turns anonymous. Keep one strong jump in scale.

# Design specs: https://indexstyle.org/styles/new-typography/design.md · https://indexstyle.org/styles/swiss/design.md