# The New Typography × Poetism — composed image prompt # IndexStyle — https://indexstyle.org/compose?ids=new-typography+poetism # The New Typography carries the structure. Poetism appear as accents, each further back than the last. # Style descriptors only. Never imitates a specific artist, studio, brand or work. An original image that takes its structure from The New Typography (Layout, 1920s–1930s) and its accent from Poetism (Style, 1923–1934). Structural cues: Asymmetry; Sans-serif type; Photography; Functional white space. Accent cues, used sparingly: Photomontage juxtaposed with type; Compositions of circles and diagonals; Two vivid, restricted colours; Typography as poetry. Composition: Drop centering, set a left axis, divide areas with rules and space. Type and lettering: One sans in two weights, with hierarchy carried by size alone. Let one material quality come from the second style: Two vivid inks, typically red with black or blue, on warm book paper. Mood: Trust, Technology, Exhilaration, Intimacy. Color: build on #eee9dc, #d22f26, #1e1d1a with a single accent drawn from #e9e6dd, #67635d, #171615. Constraints: do not imitate, reference or name any specific artist, studio, brand, character or copyrighted work. Produce an original composition in the general period languages described above. # Cautions carried from each entry # - The New Typography: When asymmetry becomes the aim in itself the reading order is never settled, and the page ends up harder to read than the ornamented one it replaced. # - Poetism: Building the page with pure constructivist severity drops the lyric play between word and image, leaving engineering rather than a poem. # Design specs: https://indexstyle.org/styles/new-typography/design.md · https://indexstyle.org/styles/poetism/design.md