# The New Typography × Penguin Cover System — composed image prompt # IndexStyle — https://indexstyle.org/compose?ids=new-typography+penguin-covers # The New Typography carries the structure. Penguin Cover System appear as accents, each further back than the last. # Style descriptors only. Never imitates a specific artist, studio, brand or work. An original image that takes its structure from The New Typography (Layout, 1920s–1930s) and its accent from Penguin Cover System (Style, 1935–). Structural cues: Asymmetry; Sans-serif type; Photography; Functional white space. Accent cues, used sparingly: Color-coded bands; Rigorous composition rules; The Marber grid; Consistency as a series. Composition: Drop centering, set a left axis, divide areas with rules and space. Type and lettering: One sans in two weights, with hierarchy carried by size alone. Let one material quality come from the second style: Ground colors limited to the categories, one paper stock throughout. Mood: Trust, Technology, Exhilaration, Calm, Play. Color: build on #eee9dc, #d22f26, #1e1d1a with a single accent drawn from #e9e6dd, #67635d, #171615. Constraints: do not imitate, reference or name any specific artist, studio, brand, character or copyrighted work. Produce an original composition in the general period languages described above. # Cautions carried from each entry # - The New Typography: When asymmetry becomes the aim in itself the reading order is never settled, and the page ends up harder to read than the ornamented one it replaced. # - Penguin Cover System: Making an exception for each title breaks the premise that the system is the product and the shelf stops reading. # Design specs: https://indexstyle.org/styles/new-typography/design.md · https://indexstyle.org/styles/penguin-covers/design.md