{"id":"yami-kawaii","no":724,"name":"Yami Kawaii","ja":"病みかわいい","era":"mid-2010s–","family":"日本のストリート","kind":"スタイル","essence":"kawaiiのパステル、丸文字、キャラクターへ、包帯、注射器、薬、涙、痛みを示す語を組み合わせ、言いにくい精神的苦痛を可視化した日本のファッション・イラスト表現。可愛さは病を軽くする装飾ではなく、発話の入口として働く。","cues":["パステルピンク、水色、白へ赤と黒を小さく差す","包帯、注射器、錠剤、絆創膏、涙の図像","丸いキャラクターと痛み・孤独を示す短い言葉","大きなパーカー、制服要素、医療小物を重ねる"],"intents":["親密","反骨","遊び"],"pair":["gurokawa","kawaii"],"study":["Ezaki Bisuko and Menhera-chan","Harajuku fashion and online mental-health discourse","care, stigma and limits of medical imagery"],"works":["メンタルヘルスの発話を、怖さだけで閉じず視覚的な入口へするとき","ファッションやイラストで、可愛い輪郭と痛みの記号を倫理的に共存させるとき"],"recipe":{"type":"丸い文字で短い当事者の言葉を置き、診断名や薬名を装飾へ変えない。","layout":"可愛い中央形を保ち、医療記号は三点以内にし、注意・支援情報を別面で読みやすく示す。","material":"柔らかい綿、透明ビニール、パステル面へ赤い小記号を加え、現実の医療器具は使わない。"},"avoid":"自傷、服薬、診断を美化・自称診断の道具にしない。当事者の声、支援先、医療記号の扱いを確認し、苦痛を商品キャラへ還元しない。","colors":["#F2B7CF","#B9D9EA","#A83D54"],"motif":"care","collection":"Dictionary expansion 41","addedAt":"2026-08-23","source":{"title":"Frontiers in Communication — Yami-kawaii and mental-health communication","url":"https://www.frontiersin.org/journals/communication/articles/10.3389/fcomm.2022.737761/full"},"reference":{"status":"verified","pageUrl":"https://www.frontiersin.org/journals/communication/articles/10.3389/fcomm.2022.737761/full","credit":"Frontiers in Communication — Yami-kawaii and mental-health communication"},"en":{"essence":"A Japanese fashion and illustration language combining kawaii pastel, round type, and characters with bandages, syringes, pills, tears, and words for distress, using cuteness as an opening for difficult mental-health communication rather than as a way to trivialize illness.","cues":["Pastel pink, blue, and white with small red-black accents","Bandages, syringes, pills, plasters, and tears","Round characters beside brief words for pain or isolation","Oversized hoodies, uniform references, and medical-looking accessories"],"works":["Opening a mental-health conversation without closing it in fear","Ethically holding cute outline and signs of distress together in fashion or illustration"],"recipe":{"type":"Set brief first-person words in round type; never use diagnoses or medicine names as ornament.","layout":"Keep a cute central form, limit medical signs to three, and place readable support information separately.","material":"Join soft cotton, clear vinyl, and pastel fields with small red signs; never use actual medical tools."},"avoid":"Do not romanticize self-harm, medication, or diagnosis. Consult lived experience and support resources, and do not reduce distress to a sellable character.","study":["Ezaki Bisuko and Menhera-chan","Harajuku fashion and online mental-health discourse","care, stigma and limits of medical imagery"]},"usage":{"license":"CC-BY-4.0","licenseName":"Creative Commons Attribution 4.0 International","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"IndexStyle — https://indexstyle.org","attributionUrl":"https://indexstyle.org","scope":"Original IndexStyle text and structured data. Reference images, quoted works, and third-party material are excluded and retain their own rights."}}