{"id":"web-one","no":23,"name":"Web 1.0","ja":"ウェブ1.0","era":"1990s","family":"デジタル・レトロ","essence":"制約の多かった初期Webの素朴さを、直接性と愛嬌として再利用する。","cues":["青リンク","低解像度GIF","システム文字","素朴なボタン"],"intents":["懐かしさ","遊び","反骨"],"works":["インターネット文化への愛着を示す","完成されすぎない親近感をつくる"],"recipe":{"type":"システムサンセリフと等幅体","layout":"左揃え、枠、テーブル的分割","material":"白背景、青リンク、ディザ画像"},"avoid":"実際のアクセシビリティまで退化させない。見た目と操作品質を分離する。","colors":["#c9c9c9","#0000ee","#111111"],"motif":"web","pair":["cyberminimalism","grunge"],"study":["GeoCities archives","early Yahoo!"],"kind":"スタイル","collection":"btrax 50","source":{"title":"btrax — 50の主要デザインスタイル","url":"https://blog.btrax.com/jp/50-design-styles/"},"reference":{"status":"verified","imageUrl":"https://blog.btrax.com/jp/wp-content/uploads/sites/3/2026/04/web1-graphic-design-styles.png","pageUrl":"https://blog.btrax.com/jp/50-design-styles/","credit":"btrax記事掲載ムードボード"},"addedAt":"2026-08-16","en":{"essence":"Reuses the naivety of the constrained early web as directness and charm.","cues":["Blue links","Low-res GIFs","System fonts","Plain buttons"],"works":["Showing affection for internet culture","An unpolished, approachable feel"],"recipe":{"type":"System sans and monospace","layout":"Left-aligned, borders, table-like division","material":"White background, blue links, dithered images"},"avoid":"Don't regress actual accessibility. Separate the look from interaction quality."}}