{"id":"turkish-poster","no":417,"name":"Turkish Republican Poster","ja":"トルコ共和国期ポスター","era":"1920s–1950s","family":"地域別グラフィック","kind":"スタイル","collection":"Dictionary expansion 22","addedAt":"2026-08-18","source":{"title":"SALT (Istanbul)","url":"https://saltonline.org/"},"reference":{"status":"verified","pageUrl":"https://saltonline.org/","credit":"SALT (Istanbul)","gallery":[{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Ate%C5%9Ften%20G%C3%B6mlek%20M.Ertu%C4%9Frul%20poster.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Ate%C5%9Ften%20G%C3%B6mlek%20M.Ertu%C4%9Frul%20poster.jpg","credit":"映画『アテシュテン・ギョムレク』チラシ 1932 — Wikimedia Commons / Public domain"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Ziraat%20bankas%C4%B1%20reklam%C4%B1%201938%20Tan.png?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Ziraat%20bankas%C4%B1%20reklam%C4%B1%201938%20Tan.png","credit":"トルコ共和国農業銀行の新聞広告『Tan』紙 1938 — Wikimedia Commons / Public domain"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/1932%20Is%20Bankasi%20Reklami.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:1932%20Is%20Bankasi%20Reklami.jpg","credit":"トルコ実業銀行の新聞広告『Cumhuriyet』紙 1932 — Wikimedia Commons / Public domain"}]},"essence":"イハプ・フルシがほぼ一人で築いた初期共和国の広告様式。平面的な人物、明快な色面、新正書法のラテン文字レタリングが、国家の近代化政策とグラフィックを一体化させた。","cues":["平面的な人物表現","明快な色面","ラテン文字の推進","国家近代化の題材"],"intents":["信頼","高揚","懐かしさ"],"works":["識字や公共制度の周知を、絵と短い一語で広く届けたいとき","新しい文字や表記を使う場面で、書き文字の手本も兼ねさせるとき"],"recipe":{"type":"ラテン文字を手描きで大きく整え、教科書のような形に揃える","layout":"人物を一人だけ大きく置き、背景は色面二つで割る","material":"石版の平面色を三色前後に絞り、陰影は最小限に留める"},"avoid":"近代化の主題を外して図案だけを使うと、当時の啓発の役割が抜け、古い商業画の模倣に見える。","colors":["#ebb982","#c75a2d","#452415"],"motif":"graphic","pair":["plakatstil","iranian-poster"],"study":["イハプ・フルシ・ギョレイ","文字改革とポスター","SALTのアーカイブ"],"en":{"essence":"The early republic's advertising style built almost single-handedly by İhap Hulusi: flat figures, clean color fields and Latin-script lettering fusing graphics with the state's modernization.","cues":["Flat figure drawing","Clean color fields","The new Latin script promoted","Modernization as subject"],"works":["Literacy and public program notices reaching everyone through one image","Settings using a new script where the poster also serves as a model"],"recipe":{"type":"Latin letters drawn large and regular, shaped like a copybook","layout":"A single figure held large against a ground split into two fields","material":"Around three flat lithographic colors with shading kept minimal"},"avoid":"Taking the motifs while dropping the modernizing subject removes the instructing role they carried, so the result looks like a pastiche of old commercial art.","study":["İhap Hulusi Görey","the alphabet reform and posters","the SALT archives"]},"links":{"page":"https://indexstyle.org/styles/turkish-poster","json":"https://indexstyle.org/api/styles/turkish-poster","designSpec":"https://indexstyle.org/styles/turkish-poster/design.md","imagePrompt":"https://indexstyle.org/styles/turkish-poster/prompt.txt"},"usage":{"license":"CC-BY-4.0","licenseName":"Creative Commons Attribution 4.0 International","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"IndexStyle — https://indexstyle.org","attributionUrl":"https://indexstyle.org","scope":"Original IndexStyle text and structured data. Reference images, quoted works, and third-party material are excluded and retain their own rights."}}