{"id":"travel-poster","no":294,"name":"Golden Age Travel Poster","ja":"旅行ポスターの黄金期","era":"1890s–1930s","family":"広告ポスター","kind":"スタイル","collection":"Dictionary expansion 16","addedAt":"2026-08-18","source":{"title":"Poster House","url":"https://posterhouse.org/"},"reference":{"status":"verified","pageUrl":"https://posterhouse.org/","credit":"Poster House","gallery":[{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Oasis%20de%20Nefta.%20F%C3%A9d%C3%A9ration%20des%20syndicats%20d'initiative%20de%20Tunisie.%20PLM%20affiche%2C%20J.%20de%20La%20N%C3%A9zi%C3%A8re%201925.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Oasis%20de%20Nefta.%20F%C3%A9d%C3%A9ration%20des%20syndicats%20d'initiative%20de%20Tunisie.%20PLM%20affiche%2C%20J.%20de%20La%20N%C3%A9zi%C3%A8re%201925.jpg","credit":"PLM『ネフタのオアシス』1925 — Wikimedia Commons / Public domain"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Brightest%20London%20is%20best%20reached%20by%20Underground%2C%20subway%20poster%2C%201924.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Brightest%20London%20is%20best%20reached%20by%20Underground%2C%20subway%20poster%2C%201924.jpg","credit":"ロンドン地下鉄ポスター 1924 — Wikimedia Commons / Public domain"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Chemin%20de%20Fer%20du%20Nord.%20Casino%20de%20Boulogne%20sur%20mer.%2024%20express%20par%20jour.%203hres%20de%20Paris%20affiche%2C%20H.%20Gray.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Chemin%20de%20Fer%20du%20Nord.%20Casino%20de%20Boulogne%20sur%20mer.%2024%20express%20par%20jour.%203hres%20de%20Paris%20affiche%2C%20H.%20Gray.jpg","credit":"北部鉄道のポスター — Wikimedia Commons / Public domain"}]},"essence":"鉄道と船舶会社が競った石版の観光ポスター。目的地を理想化した風景画、装飾的レタリング、路線名の誇りが、旅そのものを欲望の画像として発明した。","cues":["理想化された風景","石版の平面的彩色","装飾レタリング","鉄道・船社のロゴ"],"intents":["高揚","懐かしさ","高級"],"works":["観光地や宿の告知で、行き先そのものを憧れの絵として見せたいとき","鉄道や航路の開業告知に、路線の誇りと到着の期待を載せたいとき"],"recipe":{"type":"地名を大きく一語で置き、装飾書体は見出しだけに絞る","layout":"水平線を低く取り、空を広く残して下辺に社名と路線名を置く","material":"石版風の平面彩色にし、影も濃淡でなく色面の切り替えで描く"},"avoid":"実景の写真をそのまま置くと理想化の効果が消え、様式だけ古びた絵はがきの拡大になってしまう。","colors":["#efe8cb","#e77206","#0f2f59"],"motif":"graphic","pair":["art-deco","circus-poster"],"study":["PLMとフランスの鉄道ポスター","ロンドン地下鉄のパトロネージ","カッサンドルによる幾何学化"],"en":{"essence":"The lithographed tourism posters railways and shipping lines competed with: idealized destination landscapes, ornamental lettering and proud route names inventing travel itself as an image of desire.","cues":["Idealized landscapes","Flat lithographic color","Ornamental lettering","Railway and line insignia"],"works":["Destination and hotel promotion where the place itself is shown as longing","New route announcements carrying pride in the line and the promise of arrival"],"recipe":{"type":"The place name set large as one word, ornament kept to the headline","layout":"A low horizon and wide sky, line and company names along the bottom","material":"Flat lithographic color where shadows are shifts of hue, not gradients"},"avoid":"Dropping in a literal photograph kills the idealization and leaves an enlarged postcard wearing an old style.","study":["the PLM and French railway posters","London Underground's patronage","Cassandre's geometrization"]},"links":{"page":"https://indexstyle.org/styles/travel-poster","json":"https://indexstyle.org/api/styles/travel-poster","designSpec":"https://indexstyle.org/styles/travel-poster/design.md","imagePrompt":"https://indexstyle.org/styles/travel-poster/prompt.txt"},"usage":{"license":"CC-BY-4.0","licenseName":"Creative Commons Attribution 4.0 International","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"IndexStyle — https://indexstyle.org","attributionUrl":"https://indexstyle.org","scope":"Original IndexStyle text and structured data. Reference images, quoted works, and third-party material are excluded and retain their own rights."}}