{"id":"the-face","no":11,"name":"The Face","ja":"ザ・フェイス","era":"1980s","family":"出版と編集","essence":"見出しの文字と記号を号ごとに作り替え、太い罫と黒帯で仕切った版面へ、写真と同じ強さで置く。","cues":["幾何学で起こした極太の見出し文字","太い罫と黒帯による仕切り","号ごとに姿を変える記号の見出し","写真の上に重ねる大きな文字"],"intents":["高級","静けさ"],"works":["音楽やファッションの雑誌で、文字そのものを写真と並ぶ見せ場にしたいとき","号を重ねるごとに見出しの形を作り替え、その変化を読者に見せる仕事"],"recipe":{"type":"見出しは幾何学で描き起こした極太を自作し、本文は小さなサンセリフで抑える","layout":"太い罫と黒帯で版面を区切り、写真の上に大きな文字を重ねる","material":"号ごとに姿を変える記号の見出しを用意し、黒の面と白抜きで強弱をつける"},"avoid":"見出しの形を毎号変えることだけが目的になると、記号が読者の道しるべとして働かず、どの号も同じ騒がしさに見える。","colors":["#f2eee5","#b9a58f","#161513"],"motif":"editorial","pair":["new-wave","minimalism"],"study":["Fabien Baron","Neville Brody"],"kind":"スタイル","collection":"btrax 50","source":{"title":"btrax — 50の主要デザインスタイル","url":"https://blog.btrax.com/jp/50-design-styles/"},"reference":{"status":"verified","pageUrl":"https://blog.btrax.com/jp/50-design-styles/","credit":"btrax — 50の主要デザインスタイル","gallery":[{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/The%20first%20issue%20of%20%22i-D%22%20Magazine%2C%20published%20in%201980.webp?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:The%20first%20issue%20of%20%22i-D%22%20Magazine%2C%20published%20in%201980.webp","credit":"テリー・ジョーンズ《i-D 創刊号》1980 — Wikimedia Commons / CC BY-SA 4.0"}]},"addedAt":"2026-08-16","en":{"essence":"Redraws its headline letters and section marks issue by issue, then sets them into a page of heavy rules and black bars with the same weight as the photographs.","cues":["Extra bold headline letters drawn on geometry","Heavy rules and black bars dividing the page","Section marks that change shape issue by issue","Large type laid over the photograph"],"works":["Music and fashion magazines where the type is meant to carry as much of the page as the photographs","Publishing where the headline letters are redrawn issue by issue and the change is shown to the reader"],"recipe":{"type":"Draw the headline weight from geometry as extra bold, and hold the text in a small sans","layout":"Divide the page with heavy rules and black bars, and lay large type over the photograph","material":"Keep a set of section marks that change shape each issue, working in black areas and reversed white"},"avoid":"When redrawing the letterforms every issue becomes the aim in itself, the marks stop working as signposts for the reader and every issue looks equally loud."}}