{"id":"single-serving-site","no":541,"name":"Single-Serving Site","ja":"シングルサービング・サイト","era":"2008–","family":"ウェブの読み物","kind":"レイアウト","collection":"Dictionary expansion 26","addedAt":"2026-08-19","source":{"title":"kottke.org (Jason Kottke) — Single Serving Sites","url":"https://kottke.org/08/02/single-serving-sites"},"reference":{"status":"verified","pageUrl":"https://kottke.org/08/02/single-serving-sites","credit":"kottke.org (Jason Kottke) — Single Serving Sites"},"essence":"専用のドメインを取り、1ページだけで一つのことしかしないサイト。2008年2月にJason Kottkeが名前を与え、読者から約400通の実例が寄せられて型として定着した。案内も回遊もなく、問いに対する答えが画面いっぱいに出るだけで終わる。","cues":["ドメイン名がそのまま問いになっていて、ページの中身はその答え一語だけ","見出しも段落もなく、一語か一枚が画面の中央を占める","メニューも検索もフッターのリンクもない。次に行ける先が用意されていない","Is It Christmas? や Is Twitter Down? のように、はいかいいえで答えられる題名が多い"],"intents":["遊び","反骨"],"works":["一つの問いにだけ答えるページを作るとき、答えを中央に一語で置いて残りを全部落とす","告知や稼働状態を独立したドメインで出したいとき、ヘッダもフッタも持たない1枚として組む"],"recipe":{"type":"答えの語を画面の幅いっぱいまで大きくする。書体はひとつ、ほかに文字を置かない。","layout":"1ページ、1画面。スクロールも作らない。中央にひとつだけ置き、周囲は全部余白にする。","material":"背景は単色。装飾も重ね合わせもなく、答えが変わるときは語か色だけが入れ替わる。"},"avoid":"1ページにしただけで説明文や共有ボタンや関連リンクを足すと、一つのことしかしないという条件が崩れて、ただ短いだけのランディングページになる。","colors":["#FFFFFF","#111111","#E4002B"],"motif":"graphic","pair":["web-one","web-brutalism"],"study":["2008年2月のkottke.orgの一覧を実際に開き、いま生きているものと消えたものの比率を見る","はいかいいえで答える題名と、そうでない題名とで、画面の作りがどう変わるかを比べる","ドメイン名と画面に出る語がどこまで重なっているかを、いくつかの例で確かめる"],"en":{"essence":"A site made of a single page on its own domain that does exactly one thing. Jason Kottke gave the form its name in February 2008, and around four hundred readers wrote in with examples, which is how it settled into a recognised type. There is no navigation and nowhere to go next: the answer fills the screen and that is the whole site.","cues":["The domain name is the question and the page holds nothing but the one word answer","No heading and no paragraph, just one word or one image occupying the middle of the screen","No menu, no search and no footer links, so there is nowhere the visitor can go next","Titles that can be answered yes or no, in the manner of Is It Christmas? and Is Twitter Down?"],"works":["Building a page that answers one question, by putting the answer in the middle as a single word and cutting everything else","Publishing a notice or a status readout on its own domain as one page with no header and no footer"],"recipe":{"type":"Blow the answer up to the width of the viewport. One typeface, and no other text anywhere on the page.","layout":"One page, one screenful, nothing below the fold. A single element in the centre and margin everywhere else.","material":"A flat background colour. No ornament and no layering; when the answer changes, only the word or the colour swaps."},"avoid":"Keeping it to one page but adding explanatory copy, share buttons and related links breaks the only rule that matters, and what is left is just a short landing page.","study":["opening the February 2008 kottke.org list itself, and the ratio of those still alive to those gone","comparing how the screen is built for titles answered yes or no and for those that are not","how far the domain name and the words shown on screen overlap, checked across a few examples"]}}