{"id":"sign-painting","no":173,"name":"Sign Painting","ja":"サインペインティング","era":"19th century–","family":"レタリング","kind":"技法","collection":"Dictionary expansion 08","addedAt":"2026-08-18","source":{"title":"American Sign Museum — Collection","url":"https://www.americansignmuseum.org/collection/"},"reference":{"status":"verified","pageUrl":"https://www.americansignmuseum.org/collection/","credit":"American Sign Museum — Collection","gallery":[{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Ghost%20sign%20painted%20wall%20advert%20Tottenham%20High%20Road%20London.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Ghost%20sign%20painted%20wall%20advert%20Tottenham%20High%20Road%20London.jpg","credit":"ロンドンのゴーストサイン（CC BY-SA 4.0）"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Sign%20writer%20(1039333831).jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Sign%20writer%20(1039333831).jpg","credit":"サインライターの作業（CC BY 2.0）"}]},"essence":"筆と塗料で建物や窓に直接描く商業レタリングの職能で、街路に人の手の痕跡を残す文字の声を作る。","cues":["筆致の残るストローク","シェードとアウトライン","一発で決める運筆","現場に合わせた即興"],"intents":["親密","懐かしさ"],"works":["店舗・飲食のアイデンティティに手の温度を与える","既製フォントでは出ない一点物の看板を作る"],"recipe":{"type":"参照作品の文字・記号・スケールを観察する","layout":"視線と情報を支配する構造を一つ抽出する","material":"時代・地域・制作工程に固有の素材と挙動を確認する"},"avoid":"表面的な記号へ還元せず、時代・地域・技術・制作主体の文脈を確認する。","colors":["#e9e6dd","#67635d","#171615"],"motif":"type","pair":["wood-type","googie"],"study":["ショーカード・ライティング","ワンショット・エナメルの筆致","近年のサインペインティング再興"],"en":{"essence":"The trade of commercial lettering painted directly on buildings and glass — the letter's voice that leaves the trace of a hand in the street.","cues":["Strokes that keep the brush","Shades and outlines","One-shot strokes","Improvised to the site"],"works":["Hand warmth for shop and restaurant identities","One-of-a-kind signs no ready-made font can give"],"recipe":{"type":"Observe the letters, signs and scale of reference works","layout":"Extract the one structure that governs gaze and information","material":"Verify the materials and behaviors specific to era, region and process"},"avoid":"Don't reduce it to surface signs. Verify the context of era, region, technology and makers.","study":["show-card writing","One Shot enamel strokes","the sign-painting revival"]}}